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Importance of social media data analysis to financial results in the U.S. 2014

Is it true that analyzing social media engagement data is helpful in improving your bottom line?

by Statista Research Department, last edited Nov 13, 2014
Importance of social media data analysis to financial results in the U.S. 2014 The graph shows data on the importance of analyzing social media engagement data to financial results according to social media professionals in the United States as of October 2014. Harris Poll found that four percent of social media professionals thought analyzing social media engagement data was important to their business results.
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Is it true that analyzing social media engagement data is helpful in improving your bottom line?

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