Importance of social media data analysis to financial results in the U.S. 2014

The graph shows data on the importance of analyzing social media engagement data to financial results according to social media professionals in the United States as of October 2014. Harris Poll found that four percent of social media professionals thought analyzing social media engagement data was important to their business results.

Is it true that analyzing social media engagement data is helpful in improving your bottom line?

Share of respondents
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Sources

Release date

November 2014

Region

United States

Survey time period

October 2014

Number of respondents

712 respondents

Special properties

among social media professionals

Method of interview

Online survey

Supplementary notes

The source does not provide information on the type of the study.
The source does not provide detailed information regarding the questions. The chosen wording here might therefore differ slightly from the survey.
Figures may not add up to a 100 percent due to rounding.

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