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Is it true that analyzing social media engagement data is helpful in improving your bottom line?

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Importance of social media data analysis to financial results in the U.S. 2014 The graph shows data on the importance of analyzing social media engagement data to financial results according to social media professionals in the United States as of October 2014. Harris Poll found that four percent of social media professionals thought analyzing social media engagement data was important to their business results.
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Share of respondents
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Description Source More information
The graph shows data on the importance of analyzing social media engagement data to financial results according to social media professionals in the United States as of October 2014. Harris Poll found that four percent of social media professionals thought analyzing social media engagement data was important to their business results.
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Release date
November 2014
Region
United States
Survey time period
October 2014
Number of respondents
712 respondents
Special properties
among social media professionals
Method of interview
Online survey
Supplementary notes
The source does not provide information on the type of the study.
The source does not provide detailed information regarding the questions. The chosen wording here might therefore differ slightly from the survey.
Figures may not add up to a 100 percent due to rounding.

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