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Software solutions used for B2B demand generation in the U.S. 2014

Published by Statista Research Department, Oct 22, 2014
The graph shows selected tactics for which B2B marketers used demand generating software solutions in the United States as of October 2014. During the survey, 97 percent of respondents states they used e-mail marketing software software to manage their lead generation efforts.

Software solutions used for B2B demand generation in the United States as of October 2014

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Source

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Release date

October 2014

Region

United States

Survey time period

as of October 2014

Number of respondents

200 respondents

Special properties

among B2B marketing professionals

Supplementary notes

The source does not provide further information on the survey methodology (exact date of survey, type of survey used). The source does not provide survey date. The date given in the field "survey time period" is the release date.

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