B2B demand generation: cost-per-lead in the U.S. by channel 2014

The graph shows data on the perception of lead generation cost (cost-per-lead) among B2B marketers in the United States as of October 2014, by channel. Among respondents, 66 percent stated, that e-mail marketing was the least costly demand generation channel. On the other side of the spectrum. 82.7 percent of respondents placed trade shows and events as the most expensive demand generation channels.

Perception of lead generation cost (cost-per lead) among B2B marketers in the United States as of October 2014, by channel

Characteristic	Very and somewhat low cost	Very and somewhat high cost
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

October 2014

More information

Region

United States

Survey time period

as of October 2014

Number of respondents

200 respondents

Special properties

among B2B marketing professionals

Supplementary notes

The source does not provide information on the type of the survey.
The figures may be over or under 100 percent due to rounding.
The figures present a combined result for: very low cost and somewhat low cost; and very high cost and somewhat high cost per lead.
The source does not provide survey date. The date given in the field "survey time period" is the release date.

Citation formats