Programmatic advertising usage period in North America & the UK 2014

The graph shows usage period of programmatic advertising among marketers in the United States, Canada and the United Kingdom as of September 2014. In this group, 18 percent said they had been incorporating programmatic advertising into their strategies for more than 24 months.

Usage period of programmatic advertising among marketers in North America and the United Kingdom as of September 2014

Share of respondents
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Sources

Release date

November 2014

Region

Canada, United Kingdom, United States

Survey time period

September 2014

Number of respondents

Canada: n=24; UK: n=42; U.S.: n=162

Special properties

among marketers in the U.S., Canada, and UK

Supplementary notes

The source does not provide information on the type of the survey.
Figures may not add up to 100 percent due to rounding.

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Statistics on "Programmatic advertising"

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