Programmatic advertising usage period in North America & the UK 2014

Usage period of programmatic advertising among marketers in North America and the United Kingdom as of September 2014 (in months)

Programmatic advertising usage period in North America & the UK 2014 The graph shows usage period of programmatic advertising among marketers in the United States, Canada and the United Kingdom as of September 2014. In this group, 18 percent said they had been incorporating programmatic advertising into their strategies for more than 24 months.
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Usage period of programmatic advertising among marketers in North America and the United Kingdom as of September 2014 (in months)

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Share of respondents
6 months or less15%
6 to 12 months16%
12 to 18 months14%
18 to 24 months13%
More than 24 months18%
Not using programmatic but planning to do so16%
Not using programmatic and not plannig to do so9%
Share of respondents
6 months or less15%
6 to 12 months16%
12 to 18 months14%
18 to 24 months13%
More than 24 months18%
Not using programmatic but planning to do so16%
Not using programmatic and not plannig to do so9%
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The graph shows usage period of programmatic advertising among marketers in the United States, Canada and the United Kingdom as of September 2014. In this group, 18 percent said they had been incorporating programmatic advertising into their strategies for more than 24 months.
Show more
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