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U.S. toys, hobby & DIY e-retail share 2017-2024

The statistic shows the share of toy and hobby sales as percentage of total U.S. e-retail sales from 2017 to 2024. Toys, hobby and DIY sales are expected to account for 19.3 percent of total retail e-commerce sales in the United States in 2024. This includes the categories toys & baby; sports & outdoor; hobby & stationary; and DIY, garden & pets.

Toys, hobby & DIY sales as percentage of total retail e-commerce sales in the United States from 2017 to 2024

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Sources

Release date

July 2020

Region

United States

Survey time period

2017 to 2020

Special properties

includes toys & baby; sports & outdoor; hobby & stationary; DIY, garden & pets; forecast adjusted for expected impact of COVID-19

Supplementary notes

The eCommerce market segment Toys, Hobby & DIY includes the online trade of toys, babyware (inclusive of baby food and clothing), sport, outdoor, DIY and garden products (e.g. sports equipment, outdoor equipment, flowers, plants, tools, DIY products), as well as hobby & stationery articles (e.g. art/collectors’ items, car parts and adult entertainment products). Digitally distributed services (see: eServices), digitally distributed goods in B2B markets and the digital purchase or resale of used, defective or repaired goods (reCommerce and C2C) are not included. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

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