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B2B lead generation: incentives offered 2014

The graph shows lead generating incentives offered by business-to-business marketers worldwide in return for contact information or opt-ins as of February 2014. Chief Marketer found that 33 percent of respondents offered product discount or samples to customers who decided to leave their contact information with them.

What did you offer prospects in return for their contact information or lead gen opt-in?

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Release date

September 2014



Survey time period

February 2014

Number of respondents

399 respondents

Age group

18 years and older

Special properties

among B2B marketers

Method of interview

Online survey

Supplementary notes

The methodology can be found here.

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Statistics on "B2B marketing in the U.S."

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