The graph shows lead generating incentives offered by business-to-business marketers worldwide in return for contact information or opt-ins as of February 2014. Chief Marketer found that 33 percent of respondents offered product discount or samples to customers who decided to leave their contact information with them.
- Media & Advertising›
- Advertising & Marketing ›
B2B lead generation: incentives offered 2014
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
What did you offer prospects in return for their contact information or lead gen opt-in?
Exclusive Premium Statistic
The graph shows lead generating incentives offered by business-to-business marketers worldwide in return for contact information or opt-ins as of February 2014. Chief Marketer found that 33 percent of respondents offered product discount or samples to customers who decided to leave their contact information with them.
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The graph shows lead generating incentives offered by business-to-business marketers worldwide in return for contact information or opt-ins as of February 2014. Chief Marketer found that 33 percent of respondents offered product discount or samples to customers who decided to leave their contact information with them.
Show more- Show sources information
- Show publisher information
- Release date
- September 2014
- Region
- Worldwide
- Survey time period
- February 2014
- Number of respondents
- 399 respondents
- Age group
- 18 years and older
- Special properties
- among B2B marketers
- Method of interview
- Online survey
- Supplementary notes
- The methodology can be found here.
More information
- Region
- Worldwide
- Survey time period
- February 2014
- Number of respondents
- 399 respondents
- Age group
- 18 years and older
- Special properties
- among B2B marketers
- Method of interview
- Online survey
- Supplementary notes
- The methodology can be found here.
Other interesting statistics
B2B e-commerce volume in the United States 2006-2016
+
+Social media platforms used by marketers worldwide 2018, by target group
Leading B2B marketing technology companies 2016, by revenue
+
+B2B media, business and company information market size 2014-2020, by segment
Leading B2B media and business information companies 2016, by revenue
+
+Revenue of B2B media industry in the U.S. 2008-2016, by source
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Prices do not include sales tax
(New York residents only).
Leading companies trust Statista:
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "B2B marketing "
- Industry overview
The most important statistics
- B2B e-commerce volume in the United States from 2006 to 2016 (in billion U.S. dollars)B2B e-commerce volume in the United States 2006-2016
- Revenue of business-to-business (B2B) media industry in the United States from 2008 to 2016 (in billion U.S. dollars)Revenue of B2B media industry in the U.S. 2008-2016
- Revenue of business-to-business (B2B) media industry in the United States from 2008 to 2016, by source (in billion U.S. dollars)Revenue of B2B media industry in the U.S. 2008-2016, by source
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type B2B print marketing and advertising spending share in the U.S. 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)B2B media, business and company information market size 2014-2020, by segment
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B marketing technology companies 2016, by revenue
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B media and business information companies 2016, by revenue
- Leading B2B marketing services companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B marketing services companies 2016, by revenue
- Marketing strategies
The most important statistics
- Leading marketing priorities according to B2B marketers in the United States as of 1st quarter 2016B2B marketing priorities in the U.S. 2016
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018Share of B2B companies with a formal marketing plan in the U.S. in 2018
- Share of revenues allocated to marketing according to B2B companies in the United States in 2017Share of B2B revenues devoted to marketing in the U.S. in 2017
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018Share of B2B companies with a in-house marketing teams in the U.S. in 2018
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016Share of digital in B2B marketing spending in the U.S. 2016
- Most commonly produced content marketing types worldwide as of September 2016Content types used for marketing worldwide as of September 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018, by target group
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2013 to 2016B2B marketing mobile website adoption in the U.S. 2013-2016
- Marketing effectiveness
The most important statistics
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017U.S. most effective B2B lead generation tactics 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016B2B marketing: leading customer marketing metrics in the U.S. 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016U.S. B2B marketer view on customer focused marketing influence on lead quality 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016B2B marketing technology tactics effectiveness perception in the U.S. in 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015
- Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015Most important attributes of effective B2B content marketing 2015
- How effective are the following content marketing tactics for B2B marketing?Effectiveness ratings of B2B content marketing tactics in North America 2015
- Most effective business-to-business e-mail lead generation tactics worldwide as of June 2015B2B e-mail lead generation: most effective tactics worldwide 2015
- Content marketing
The most important statistics
- Use of content marketing among B2B marketers in North America from 2012 to 2017Use of content marketing among B2B marketers in North America 2012-2017
- What are the goals for content marketing in your company?Organizational goals for B2B content marketing in North America 2016
- Organizational structures responsible for B2B content marketing in North America as of July 2017Departments in charge of B2B content marketing in North America 2017
- Which paid methods of content promotion does your organization use in its content marketing efforts?Paid advertising usage among B2B content marketers in North America 2016
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Is your B2B content marketing spending going to increase or decrease over the next 12 months?*Change of B2B content marketing budgets in North America 2017
- Largest B2B content marketing challenges in North America as of August 2015B2B content marketing challenges in North America 2015
Popular Related Keywords
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- B2B demand generation: cost-per-lead in the U.S. 2014, by channel
- B2B lead-to-deal conversion rates in the U.S. 2014, by channel
- CRM industry revenue in the U.S. 2013-2018
- Preferred channels for B2B communication in the U.S. 2013
- B2B marketing automation for customer nurturing in the Benelux region 2016
- B2B marketing companies: message development process implementation 2014
- Leading marketing analytics tools used by B2B marketers worldwide 2015
- Marketing budget distribution of B2B companies in Germany 2015
- CRM system usage by B2B marketers in the Netherlands 2017
- Usage of social media platforms for B2B content marketing in North America 2014
- Most used social networks for B2B marketing in the United Kingdom (UK) 2014
- Trade show exhibitors marketing spending in the U.S. 2014, by channel
- B2B marketing automation usage in the Netherlands 2017
- Lead generation: most difficult tactics worldwide 2014
- Lead generation: outsourcing penetration worldwide 2014
Studies
- B2B marketing
- B2B Content Marketing 2018
- B2B Content Marketing 2017
- De Nationale B2B leadgeneratie benchmark 2016
- Digital marketing in the United Kingdom (UK)
- B2B Content Marketing 2016
- B2B Content Marketing 2014
- B2B Content Marketing 2015
- Entertainment and Media Outlook 2017-2021 – An African Perspective
- Content Marketing in the UK 2018
- Monitor sul mercato degli eventi in Italia 2017
- Entertainment and Media Outlook 2016-2020. España
- Content Marketing in the UK 2017
- China entertainment and media outlook 2016-2020
- Global Entertainment and Media Outlook 2015-2019 Global and Canadian Highlights
Statistics on the topic
Free statistics
- B2B e-commerce volume in the United States from 2006 to 2016 (in billion U.S. dollars)
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B marketing services companies worldwide in 2016, by revenue (in million U.S. dollars)
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018
- Share of revenues allocated to marketing according to B2B companies in the United States in 2017
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018
- How effective are the following content marketing tactics for B2B marketing?
- What are the goals for content marketing in your company?
- Is your B2B content marketing spending going to increase or decrease over the next 12 months?*
- Share of B2B marketers who use various social media sites to distribute content as of August 2014
Premium Statistics
- Revenue of business-to-business (B2B) media industry in the United States from 2008 to 2016 (in billion U.S. dollars)
- Revenue of business-to-business (B2B) media industry in the United States from 2008 to 2016, by source (in billion U.S. dollars)
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)
- Leading marketing priorities according to B2B marketers in the United States as of 1st quarter 2016
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016
- Most commonly produced content marketing types worldwide as of September 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2013 to 2016
- Level of adoption of selected marketing technology and automation tactics among B2B marketers in the United States as of December 2016
- Reasons for using marketing automation according to B2B marketing professionals in North America and Europe as of May 2017
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015
- Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015
- Most effective business-to-business e-mail lead generation tactics worldwide as of June 2015
- Most effective business-to-business tradeshow lead generation tactics worldwide as of June 2015
- Use of content marketing among B2B marketers in North America from 2012 to 2017
- Organizational structures responsible for B2B content marketing in North America as of July 2017
- Which paid methods of content promotion does your organization use in its content marketing efforts?
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Largest B2B content marketing challenges in North America as of August 2015
- Perception of lead generation cost (cost-per lead) among B2B marketers in the United States as of October 2014, by channel
- Lead-to-deal conversion rate among B2B companies in the United States in October 2014, by channel
- Customer relationship management (CRM) industry revenue in the United States from 2013 to 2018 (in billion U.S. dollars)
- Customer preferred communication channels for contacting B2B vendors in the United States as of October 2013
- Do you use marketing automation to nurture B2B customers after a purchase?
- Extent of company message development process implementation according to B2B marketers worldwide in 2014
- Leading types of marketing analytics tools and technologies used by business-to-business marketing professionals worldwide in 2015
- Marketing budget distribution of B2B companies in Germany in 2015
- Share of B2B marketers using customer relationship management systems in the Netherlands in 2017
- What’s the extent of your organisation’s presence on the following social networks?
- What is your estimated percentage allocation of marketing spend by channel?
- Share of B2B marketers using marketing automation in the Netherlands in 2017
- Most difficult to execute online lead generation tactics worldwide as of October 2014
- What kind of resources does your company use to execute lead generation tactics?*
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Exclusive Premium functionality
Register in seconds and access exclusive features.
- Full access:
To this and over 1 million additional datasets - Save Time:
Downloads allow integration with your project - Valid data:
Access to all sources and background information
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
News
Latest News
New
New Topic Page: Trade across the Irish border
With the UK making plans to leave the EU, it is still uncertain about how this will affect trade across the UK's only land border, the Irish border. This topic highlights the importance of cross border trade and discusses how firms across Ireland are anticipating Brexit to impact their businesses.
New
Global Industry Reports available now!
Statista now offers industry insights from a global perspective for 34 industries. The reports provide crucial information on the trends moving all major industries. Get a bird’s-eye view on your industry, complete with all essential data, KPIs, and exclusive Statista data.
New
New Smart TV Industry Whitepaper
Statista Research and Analysis, in cooperation with Chinese smart TV manufacturer TCL Multimedia and its subsidiary FFalcon Technology, is going to present a new white paper on the global Smart TV industry on September 15th, 2018 during the International Broadcasting Convention (IBC) in Amsterdam.
New
New Dossier: Electric vehicles in Italy
Is Italy speeding up on electric mobility or is the next charging point still too far away? Have a deeper look into the topic with this new dossier. Statista provides an overview on the market situation and customer attitudes around e-mobility in this country so passionate about cars.
New
New Topic Page: Brexit negotiations
With an October deadline looming and an unpopular proposal in hand, time is running out for Theresa May to secure a deal with the European Union. This topic highlights some the main issues standing in the way of a deal and explores how the British public have reacted to the ongoing political drama.
New
New Dossier: eSports in the Benelux region
Revenue might still pale in comparison to other sports, but the recent growth of electronic sports, or eSports, has been immense. This dossier analyzes the popularity of video games and digital games in the Netherlands and the attitude shown towards the trend of online gaming.
New
New topic page: Organic cosmetics in the UK
As consumers become aware of the potentially harmful ingredients used in conventional beauty products, many are seeking green alternatives which pose a lesser risk to the skin and the environment. This topic page provides an overview of natural and organic cosmetic sales and UK consumer attitudes.
New
New Statista Study: European Football Benchmark
Just in time for the start of the new Premier League season, Statista launches the European Football Benchmark: The first football study that compares the 5 big European leagues from a fan's perspective. Find out everything about the Premier League, its clubs, sponsors and fans.
New
New tutorial video on the Global Consumer Survey
The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. The new tutorial video shows all functionalities and illustrates how you can use the DIY analysis tool effectively.
New
Consumer Electronics Report 2018 out now!
Market reports for the Statista Consumer Market Outlook will now be released roughly every other week starting with the Consumer Electronics Report 2018. The market reports include data as well as qualitative insights into market drivers, consumer behaviour, trends, sales channels and key players.
Updated
In-depth eMobility Report updated & extended
The trend topic eMobility affects many industries and constantly attracts new players. Our updated in-depth report contains all relevant data and insights and includes an excel file with a detailed list of electric cars, trucks, cargo vehicles, buses, and their specifications.
New
New Market: Luxury Goods
The Consumer Market Outlook now includes historical market sizes and forecasts for 9 personal luxury goods categories as well as company data on key players in 50 countries.
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.