The graph shows lead generating incentives offered by business-to-business marketers worldwide in return for contact information or opt-ins as of February 2014. Chief Marketer found that 33 percent of respondents offered product discount or samples to customers who decided to leave their contact information with them.
What did you offer prospects in return for their contact information or lead gen opt-in?
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Chief Marketer, & MediaPost. (September 4, 2014). What did you offer prospects in return for their contact information or lead gen opt-in? [Graph]. In Statista. Retrieved September 18, 2020, from https://www.statista.com/statistics/368712/b2b-lead-generation-incentives/
Chief Marketer, und MediaPost. "What did you offer prospects in return for their contact information or lead gen opt-in?." Chart. September 4, 2014. Statista. Accessed September 18, 2020. https://www.statista.com/statistics/368712/b2b-lead-generation-incentives/
Chief Marketer, MediaPost. (2014). What did you offer prospects in return for their contact information or lead gen opt-in?. Statista. Statista Inc.. Accessed: September 18, 2020. https://www.statista.com/statistics/368712/b2b-lead-generation-incentives/
Chief Marketer, and MediaPost. "What Did You Offer Prospects in Return for Their Contact Information or Lead Gen Opt-in?." Statista, Statista Inc., 4 Sep 2014, https://www.statista.com/statistics/368712/b2b-lead-generation-incentives/
Chief Marketer & MediaPost, What did you offer prospects in return for their contact information or lead gen opt-in? Statista, https://www.statista.com/statistics/368712/b2b-lead-generation-incentives/ (last visited September 18, 2020)
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