The graph shows lead generating incentives offered by business-to-business marketers worldwide in return for contact information or opt-ins as of February 2014. Chief Marketer found that 33 percent of respondents offered product discount or samples to customers who decided to leave their contact information with them.
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B2B lead generation: incentives offered 2014
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The graph shows lead generating incentives offered by business-to-business marketers worldwide in return for contact information or opt-ins as of February 2014. Chief Marketer found that 33 percent of respondents offered product discount or samples to customers who decided to leave their contact information with them.
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Description
Source
More information
The graph shows lead generating incentives offered by business-to-business marketers worldwide in return for contact information or opt-ins as of February 2014. Chief Marketer found that 33 percent of respondents offered product discount or samples to customers who decided to leave their contact information with them.
Show more- Show sources information
- Show publisher information
- Release date
- September 2014
- Region
- Worldwide
- Survey time period
- February 2014
- Number of respondents
- 399 respondents
- Age group
- 18 years and older
- Special properties
- among B2B marketers
- Method of interview
- Online survey
- Supplementary notes
- The methodology can be found here.
More information
- Region
- Worldwide
- Survey time period
- February 2014
- Number of respondents
- 399 respondents
- Age group
- 18 years and older
- Special properties
- among B2B marketers
- Method of interview
- Online survey
- Supplementary notes
- The methodology can be found here.
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Statistics on "B2B marketing "
- Industry overview
The most important statistics
- B2B e-commerce volume in the United States from 2006 to 2016 (in billion U.S. dollars)B2B e-commerce volume in the United States 2006-2016
- Revenue of business-to-business (B2B) media industry in the United States from 2008 to 2016 (in billion U.S. dollars)Revenue of B2B media industry in the U.S. 2008-2016
- Revenue of business-to-business (B2B) media industry in the United States from 2008 to 2016, by source (in billion U.S. dollars)Revenue of B2B media industry in the U.S. 2008-2016, by source
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type B2B print marketing and advertising spending share in the U.S. 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)B2B media, business and company information market size 2014-2020, by segment
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B marketing technology companies 2016, by revenue
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B media and business information companies 2016, by revenue
- Leading B2B marketing services companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B marketing services companies 2016, by revenue
- Marketing strategies
The most important statistics
- Leading marketing priorities according to B2B marketers in the United States as of 1st quarter 2016B2B marketing priorities in the U.S. 2016
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018Share of B2B companies with a formal marketing plan in the U.S. in 2018
- Share of revenues allocated to marketing according to B2B companies in the United States in 2017Share of B2B revenues devoted to marketing in the U.S. in 2017
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018Share of B2B companies with a in-house marketing teams in the U.S. in 2018
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016Share of digital in B2B marketing spending in the U.S. 2016
- Most commonly produced content marketing types worldwide as of September 2016Content types used for marketing worldwide as of September 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018, by target group
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2013 to 2016B2B marketing mobile website adoption in the U.S. 2013-2016
- Marketing effectiveness
The most important statistics
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017U.S. most effective B2B lead generation tactics 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016B2B marketing: leading customer marketing metrics in the U.S. 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016U.S. B2B marketer view on customer focused marketing influence on lead quality 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016B2B marketing technology tactics effectiveness perception in the U.S. in 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015
- Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015Most important attributes of effective B2B content marketing 2015
- How effective are the following content marketing tactics for B2B marketing?Effectiveness ratings of B2B content marketing tactics in North America 2015
- Most effective business-to-business e-mail lead generation tactics worldwide as of June 2015B2B e-mail lead generation: most effective tactics worldwide 2015
- Content marketing
The most important statistics
- Use of content marketing among B2B marketers in North America from 2012 to 2017Use of content marketing among B2B marketers in North America 2012-2017
- What are the goals for content marketing in your company?Organizational goals for B2B content marketing in North America 2016
- Organizational structures responsible for B2B content marketing in North America as of July 2017Departments in charge of B2B content marketing in North America 2017
- Which paid methods of content promotion does your organization use in its content marketing efforts?Paid advertising usage among B2B content marketers in North America 2016
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Is your B2B content marketing spending going to increase or decrease over the next 12 months?*Change of B2B content marketing budgets in North America 2017
- Largest B2B content marketing challenges in North America as of August 2015B2B content marketing challenges in North America 2015
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- B2B lead-to-deal conversion rates in the U.S. 2014, by channel
- B2B demand generation: cost-per-lead in the U.S. 2014, by channel
- B2B marketing automation for customer nurturing in the Benelux region 2016
- Preferred channels for B2B communication in the U.S. 2013
- CRM industry revenue in the U.S. 2013-2018
- Leading content distribution platforms for B2B marketing in the U.S. 2014
- Brand activation marketing spend in the U.S. 2015, by type
- Leading types of videos used by B2B marketers worldwide 2015
- B2B marketing companies: message development process implementation 2014
- Perception of the quality of leads worldwide 2017, by source
Studies
- B2B marketing
- B2B Content Marketing 2018
- B2B Content Marketing 2017
- De Nationale B2B leadgeneratie benchmark 2016
- Digital marketing in the United Kingdom (UK)
- B2B Content Marketing 2016
- B2B Content Marketing 2014
- B2B Content Marketing 2015
- Entertainment and Media Outlook 2017-2021 – An African Perspective
- Content Marketing in the UK 2018
- Monitor sul mercato degli eventi in Italia 2017
- Entertainment and Media Outlook 2016-2020. España
- Content Marketing in the UK 2017
- China entertainment and media outlook 2016-2020
- Global Entertainment and Media Outlook 2015-2019 Global and Canadian Highlights
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Statistics on the topic
Free statistics
- B2B e-commerce volume in the United States from 2006 to 2016 (in billion U.S. dollars)
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B marketing services companies worldwide in 2016, by revenue (in million U.S. dollars)
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018
- Share of revenues allocated to marketing according to B2B companies in the United States in 2017
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018
- How effective are the following content marketing tactics for B2B marketing?
- What are the goals for content marketing in your company?
- Is your B2B content marketing spending going to increase or decrease over the next 12 months?*
Premium Statistics
- Revenue of business-to-business (B2B) media industry in the United States from 2008 to 2016 (in billion U.S. dollars)
- Revenue of business-to-business (B2B) media industry in the United States from 2008 to 2016, by source (in billion U.S. dollars)
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)
- Leading marketing priorities according to B2B marketers in the United States as of 1st quarter 2016
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016
- Most commonly produced content marketing types worldwide as of September 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2013 to 2016
- Level of adoption of selected marketing technology and automation tactics among B2B marketers in the United States as of December 2016
- Reasons for using marketing automation according to B2B marketing professionals in North America and Europe as of May 2017
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015
- Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015
- Most effective business-to-business e-mail lead generation tactics worldwide as of June 2015
- Most effective business-to-business tradeshow lead generation tactics worldwide as of June 2015
- Use of content marketing among B2B marketers in North America from 2012 to 2017
- Organizational structures responsible for B2B content marketing in North America as of July 2017
- Which paid methods of content promotion does your organization use in its content marketing efforts?
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Largest B2B content marketing challenges in North America as of August 2015
- Lead-to-deal conversion rate among B2B companies in the United States in October 2014, by channel
- Perception of lead generation cost (cost-per lead) among B2B marketers in the United States as of October 2014, by channel
- Do you use marketing automation to nurture B2B customers after a purchase?
- Customer preferred communication channels for contacting B2B vendors in the United States as of October 2013
- Customer relationship management (CRM) industry revenue in the United States from 2013 to 2018 (in billion U.S. dollars)
- Leading content distribution platforms for business-to-business marketing in the United States as of May 2014
- Distribution of brand activation marketing spending in the United States in 2015, by end-user sector
- Leading types of video advertising used by business-to-business marketing professionals worldwide in 2015
- Extent of company message development process implementation according to B2B marketers worldwide in 2014
- Perceived quality of leads from selected sources according to marketing professionals worldwide as of February 2017
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