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What did you offer prospects in return for their contact information or lead gen opt-in?

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B2B lead generation: incentives offered 2014 The graph shows lead generating incentives offered by business-to-business marketers worldwide in return for contact information or opt-ins as of February 2014. Chief Marketer found that 33 percent of respondents offered product discount or samples to customers who decided to leave their contact information with them.
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Description Source More information
The graph shows lead generating incentives offered by business-to-business marketers worldwide in return for contact information or opt-ins as of February 2014. Chief Marketer found that 33 percent of respondents offered product discount or samples to customers who decided to leave their contact information with them.
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Release date
September 2014
Region
Worldwide
Survey time period
February 2014
Number of respondents
399 respondents
Age group
18 years and older
Special properties
among B2B marketers
Method of interview
Online survey
Supplementary notes
The methodology can be found here.

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