Digital video advertising campaign buy type in the United Kingdom (UK) 2014-2017

The statistic displays the buy type of digital video advertising campaigns in the United Kingdom (UK) from the first quarter of 2014 to the third quarter of 2017. In the fourth quarter of 2014, six percent of all campaigns were bought using cost per action.

Buy type of digital video advertising campaigns in the United Kingdom (UK) from 2nd quarter 2014 to 3rd quarter 2017

Guaranteed CPMCost per actionDynamic CPMCPCVBiddable
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Source

Release date

November 2017

Region

United Kingdom

Survey time period

Q1 2014 to Q3 2017*

Supplementary notes

* The quarters ran:
Q1: January to March
Q2: April to June
Q3: July to September
Q4: October to December

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Statistics on "Digital video advertising in the United Kingdom"

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