The graph shows leading soft drink brands in the United States in 2013, broken down by children advertising exposure. In 2013, children aged six to eleven saw a 5-hour Energy drink brand ad on average 29.9 times throughout the whole year, and 25.4 times by preschoolers.
Leading soft drink brands in the United States in 2013, by children ad exposure
includes average number of ads viewed by children on national (network, cable, syndicated) and spot TV
Supplementary notes
Average advertising exposure is calculated by dividing total GRPs (Gross Rating Points) for a demographic group during a specific time period by 100. It provides a measure of ads viewed by individuals in that demographic group during the time period measured. Sugary drinks defined as any non-alcoholic refreshment beverage containing at least one gram of added sugar per 8-ounce serving, including sugars from all sources except fruit juice concentrate, fruit juice, or fruit puree.
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Rudd Center for Food Policy and Obesity at Yale. (November 19, 2014). Leading soft drink brands in the United States in 2013, by children ad exposure [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/369687/childrens-exposure-soft-drink-brand-ads-usa/
Rudd Center for Food Policy and Obesity at Yale. "Leading soft drink brands in the United States in 2013, by children ad exposure." Chart. November 19, 2014. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/369687/childrens-exposure-soft-drink-brand-ads-usa/
Rudd Center for Food Policy and Obesity at Yale. (2014). Leading soft drink brands in the United States in 2013, by children ad exposure. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/369687/childrens-exposure-soft-drink-brand-ads-usa/
Rudd Center for Food Policy and Obesity at Yale. "Leading Soft Drink Brands in The United States in 2013, by Children Ad Exposure." Statista, Statista Inc., 19 Nov 2014, https://www.statista.com/statistics/369687/childrens-exposure-soft-drink-brand-ads-usa/
Rudd Center for Food Policy and Obesity at Yale, Leading soft drink brands in the United States in 2013, by children ad exposure Statista, https://www.statista.com/statistics/369687/childrens-exposure-soft-drink-brand-ads-usa/ (last visited October 15, 2024)
Leading soft drink brands in the United States in 2013, by children ad exposure [Graph], Rudd Center for Food Policy and Obesity at Yale, November 19, 2014. [Online]. Available: https://www.statista.com/statistics/369687/childrens-exposure-soft-drink-brand-ads-usa/
