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Sugary drink brand ads: children's exposure in the U.S. 2013

The graph shows leading soft drink brands in the United States in 2013, broken down by children advertising exposure. In 2013, children aged six to eleven saw a 5-hour Energy drink brand ad on average 29.9 times throughout the whole year, and 25.4 times by preschoolers.

Leading soft drink brands in the United States in 2013, by children ad exposure

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Release date

November 2014


United States

Survey time period


Age group

2-11 years

Special properties

includes average number of ads viewed by children on national (network, cable, syndicated) and spot TV

Supplementary notes

Average advertising exposure is calculated by dividing total GRPs (Gross Rating Points) for a demographic group during a specific time period by 100. It provides a measure of ads viewed by individuals in that demographic group during the time period measured.
Sugary drinks defined as any non-alcoholic refreshment beverage containing at least one gram of added sugar per 8-ounce serving, including sugars from all sources except fruit juice concentrate, fruit juice, or fruit puree.

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Statistics on "Food advertising in the U.S."

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