Brand influence on car-buying decision of luxury car owners in China 2015

The statistic presents the influence of a brand on car-buying decisions among luxury car owners in China as of 2015. During the survey, 20 percent of the respondents stated that brand had not been so important when making a car-buying decision.

Is brand important for you when making an auto-buying decision?

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Source

Release date

April 2016

Region

China

Survey time period

2015

Number of respondents

1,350 respondents

Special properties

Among luxury car owners in China

Method of interview

Questionnaire

Supplementary notes

The importance of the brands are related to the certain people that the brands represent.

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