P2P business lending: Factors positively influencing lending decision in the UK 2014

When choosing between lending opportunities, how important are the following in positively influencing your lending decision?

by Statista Research Department, last edited Nov 7, 2014
P2P business lending: Factors positively influencing lending decision in the UK 2014 This statistic shows the business return possibilities and characteristics of peer-to-peer (P2P) business lending which have an impact on the decision to invest, listed by their importance. according to a survey on the alternative finance market in the United Kingdom (UK) in 2014. That year, 58 percent of respondents considered the interest rate offered to be their most important reason for investing through P2P business lending platforms.
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When choosing between lending opportunities, how important are the following in positively influencing your lending decision?

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Very importantImportantNeither important nor unimportantUnimportantVery unimportant
Interest rate offered58%39%3%-0%
Risk rating or credit score47%44%8%1%0%
Loan security or guarantee42%44%12%1%0%
Loan repayment information23%53%21%2%0%
Profile and nature of business23%47%25%5%1%
Comments or responses in Q&A21%48%23%5%2%
Loan term/maturity20%47%27%5%1%
Loan purpose14%42%36%6%2%
Social impact of business7%27%44%15%6%
Loan bidding history6%31%46%14%4%
Location of business2%12%43%29%14%
Very importantImportantNeither important nor unimportantUnimportantVery unimportant
Interest rate offered58%39%3%-0%
Risk rating or credit score47%44%8%1%0%
Loan security or guarantee42%44%12%1%0%
Loan repayment information23%53%21%2%0%
Profile and nature of business23%47%25%5%1%
Comments or responses in Q&A21%48%23%5%2%
Loan term/maturity20%47%27%5%1%
Loan purpose14%42%36%6%2%
Social impact of business7%27%44%15%6%
Loan bidding history6%31%46%14%4%
Location of business2%12%43%29%14%
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by Statista Research Department, last edited Nov 7, 2014
This statistic shows the business return possibilities and characteristics of peer-to-peer (P2P) business lending which have an impact on the decision to invest, listed by their importance. according to a survey on the alternative finance market in the United Kingdom (UK) in 2014. That year, 58 percent of respondents considered the interest rate offered to be their most important reason for investing through P2P business lending platforms.
Show more
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