Organizational goals for nonprofit content marketing in North America 2015
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This statistic presents organizational goals set for content marketing among not-for-profit organizations in North America as of August 2015. During the survey, 82 percent of respondents stated that engagement was a goal of their organization in terms of content marketing.
What are the goals for content marketing in your company?
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| Share of respondents | |
|---|---|
| Engagement | 82% |
| Brand awareness | 79% |
| Client/constituent retention/loyalty | 74% |
| Fundraising | 70% |
| Client/constituent acquisition | 69% |
| Advocacy | 49% |
| Lead Nurturing | 48% |
| Lead Generation | 47% |
| Program delivery | 43% |
| Program Delivery | 43% |
| Sales | 35% |
| Volunteer Recruitment | 27% |
Source
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