Organizational goals for nonprofit content marketing in North America 2015

This statistic presents organizational goals set for content marketing among not-for-profit organizations in North America as of August 2015. During the survey, 82 percent of respondents stated that engagement was a goal of their organization in terms of content marketing.

What are the goals for content marketing in your company?

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Release date

November 2015


North America

Survey time period

July and August 2015

Number of respondents

404 nonprofit marketers of of which 307 using content marketing

Special properties

among nonprofit marketers

Method of interview

Email survey

Supplementary notes

This question was phrased by the source as follows: "How important is each of the following content marketing goals to your organization?"
Percentages shown represent marketers who rated each goal a 4 or 5 on a 5-point scale where 5 = “Very Important” and 1 = “Not at all Important.”

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Statistics on "Content marketing"

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