This statistic presents organizational goals set for content marketing among not-for-profit organizations in North America as of August 2015. During the survey, 82 percent of respondents stated that engagement was a goal of their organization in terms of content marketing.
What are the goals for content marketing in your company?
404 nonprofit marketers of of which 307 using content marketing
Special properties
among nonprofit marketers
Method of interview
Email survey
Supplementary notes
This question was phrased by the source as follows: "How important is each of the following content marketing goals to your organization?" Percentages shown represent marketers who rated each goal a 4 or 5 on a 5-point scale where 5 = “Very Important” and 1 = “Not at all Important.”
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Content Marketing Institute, & Blackbaud. (November 4, 2015). What are the goals for content marketing in your company? [Graph]. In Statista. Retrieved August 18, 2022, from https://www.statista.com/statistics/372429/organizational-goals-nonprofit-content-marketing-worldwide/
Content Marketing Institute, und Blackbaud. "What are the goals for content marketing in your company?." Chart. November 4, 2015. Statista. Accessed August 18, 2022. https://www.statista.com/statistics/372429/organizational-goals-nonprofit-content-marketing-worldwide/
Content Marketing Institute, Blackbaud. (2015). What are the goals for content marketing in your company?. Statista. Statista Inc.. Accessed: August 18, 2022. https://www.statista.com/statistics/372429/organizational-goals-nonprofit-content-marketing-worldwide/
Content Marketing Institute, and Blackbaud. "What Are The Goals for Content Marketing in Your Company?." Statista, Statista Inc., 4 Nov 2015, https://www.statista.com/statistics/372429/organizational-goals-nonprofit-content-marketing-worldwide/
Content Marketing Institute & Blackbaud, What are the goals for content marketing in your company? Statista, https://www.statista.com/statistics/372429/organizational-goals-nonprofit-content-marketing-worldwide/ (last visited August 18, 2022)
