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Organizational goals for nonprofit content marketing in North America 2015
Organizational goals for nonprofit content marketing in North America 2015
What are the goals for content marketing in your company?
by Statista Research Department,
last edited
Nov 4, 2015
This statistic presents organizational goals set for content marketing among not-for-profit organizations in North America as of August 2015. During the survey, 82 percent of respondents stated that engagement was a goal of their organization in terms of content marketing.
What are the goals for content marketing in your company?
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| Share of respondents | |
|---|---|
| Engagement | 82% |
| Brand awareness | 79% |
| Client/constituent retention/loyalty | 74% |
| Fundraising | 70% |
| Client/constituent acquisition | 69% |
| Advocacy | 49% |
| Lead Nurturing | 48% |
| Lead Generation | 47% |
| Program delivery | 43% |
| Program Delivery | 43% |
| Sales | 35% |
| Volunteer Recruitment | 27% |
| Share of respondents | |
|---|---|
| Engagement | 82% |
| Brand awareness | 79% |
| Client/constituent retention/loyalty | 74% |
| Fundraising | 70% |
| Client/constituent acquisition | 69% |
| Advocacy | 49% |
| Lead Nurturing | 48% |
| Lead Generation | 47% |
| Program delivery | 43% |
| Program Delivery | 43% |
| Sales | 35% |
| Volunteer Recruitment | 27% |
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by Statista Research Department,
last edited
Nov 4, 2015
This statistic presents organizational goals set for content marketing among not-for-profit organizations in North America as of August 2015. During the survey, 82 percent of respondents stated that engagement was a goal of their organization in terms of content marketing.
- Show sources information
- Show publisher information
- Release date
- November 2015
- Region
- North America
- Survey time period
- July and August 2015
- Number of respondents
- 404 nonprofit marketers of of which 307 using content marketing
- Special properties
- among nonprofit marketers
- Method of interview
- Email survey
- Supplementary notes
-
This question was phrased by the source as follows: "How important is each of the following content marketing goals to your organization?"
Percentages shown represent marketers who rated each goal a 4 or 5 on a 5-point scale where 5 = “Very Important” and 1 = “Not at all Important.”
Free access to basic statistics
Source
- Show sources information
- Show publisher information
- Release date
- November 2015
More information
- Region
- North America
- Survey time period
- July and August 2015
- Number of respondents
- 404 nonprofit marketers of of which 307 using content marketing
- Special properties
- among nonprofit marketers
- Method of interview
- Email survey
- Supplementary notes
-
This question was phrased by the source as follows: "How important is each of the following content marketing goals to your organization?"
Percentages shown represent marketers who rated each goal a 4 or 5 on a 5-point scale where 5 = “Very Important” and 1 = “Not at all Important.”
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Statistics on "Content marketing"
- Overview
The most important statistics
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)Content marketing revenue worldwide 2016-2017
- Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)Content marketing services revenue worldwide 2014-2019
- Share of B2B marketers with a content marketing strategy in North America as of July 2018Use of content marketing among B2B marketers in North America 2018
- Share of B2C marketers with a content marketing strategy in North America as of July 2018B2C content marketing use in North America 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change of B2B content marketing budgets in North America 2019
- Share of B2C marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change in B2C content marketing budgets in North America 2019
- Marketer perspective
The most important statistics
- Organizational structures responsible for B2B content marketing in North America as of July 2017Departments in charge of B2B content marketing in North America 2017
- Organizational structures responsible for B2C content marketing in North America as of July 2017Departments in charge of B2C content marketing in North America 2017
- Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018Effectiveness of B2B content types in customer journey stages in North America 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Leading B2B content marketing challenges and issues in North America as of July 2018B2B content marketing challenges and issues in North America 2018
- Types of content produced from original research by marketers worldwide as of February 2018Types of content produced from original research by marketers worldwide in 2018
- Leading methods and sources of generating ideas for marketing content in the United States in 2016Leading sources of ideas for marketing content in the U.S. 2016
- Goals & tactics
The most important statistics
- Leading content marketing types and tactics used by B2B marketers in North America as of July 2018Content marketing types used in B2B communications in North America 2018
- Frequency of publishing marketing content according to industry professionals worldwide as of September 2017Frequency of publishing marketing content by industry professionals worldwide in 2017
- Time spent creating a single piece of marketing content according to industry professionals worldwide in September 2017Time spent on marketing content creation by industry professionals worldwide in 2017
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018Organizational goals achieved with use of B2B content marketing in North America 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Blog development marketing spending in the United States in 2016 and 2018 (in million U.S. dollars)Blog development marketing spending in the U.S. 2016-2018
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
- Content customers
The most important statistics
- Distribution of marketing content volume consumed worldwide as of April 2017, by audience job area and functionGlobal share of marketing content consumption 2017, by job area & function
- Distribution of marketing content volume consumed worldwide as of April 2017, by industryGlobal share of marketing content consumption 2017, by industry
- Distribution of marketing content volume consumed worldwide as of April 2017, by regionGlobal share of marketing content consumption 2017, by region
- Distribution of marketing content volume consumed worldwide as of April 2017, by deviceGlobal share of marketing content consumption 2017, by device
- Distribution of marketing content volume consumed worldwide as of April 2017, by content sub-categoryGlobal share of marketing content consumption 2017, by content sub-category
- Distribution of marketing content volume consumed worldwide as of April 2017, by typeGlobal share of marketing content consumption 2017, by type
- Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018Leading content types perceived as more credible by B2B buyers in North America 2018
- Consumer perspective
The most important statistics
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising annoying 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017U.S. consumers frequently aware of sponsored content in selected media 2017
- Attitudes towards marketing content personalization the United States as of April 2017Opinions on personalization in marketing in the U.S. 2017
- Consumer interpretations of marketing content personalization in the United States as of April 2017Understanding of personalization in marketing among U.S. consumers 2017
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018Influence of relevant advertising on consumer brand perception in the U.S. 2018
- What e-mail content would entice you to interact further with a retailer?North America: e-mail marketing attractive content 2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Organizational goals for B2C content marketing in North America 2016
- Effectiveness of nonprofit content marketing tactics in North America 2015
- Social media used by nonprofit marketers in North America in 2015
- Nonprofit content marketing challenges in North America 2015
- Nonprofit content marketing: budget change in North America 2015
- Main goals in content marketing strategies in Spain in 2018
- Departments in charge of nonprofit content marketing in North America 2015
- Advertising usage among nonprofit content marketers in North America 2015
- Effectiveness of B2B social media content marketing tactics in North America 2015
- Content marketing: role in business‑to‑business markets in the UK 2014
- Profesionally objective of marketers worldwide 2014
- Main business objectives among marketers in the United Kingdom (UK) 2016
- Barriers to improving marketing effectiveness in Australia 2018
- Nonprofit organizations that met fundraising goals in 2011-2012, by organization size
Studies
- Content marketing
- B2B Content Marketing 2019
- B2C Content Marketing 2019
- B2B Content Marketing 2018
- B2C Content Marketing 2018
- Content Marketing in the UK 2018
- Manufacturing Content Marketing 2018
- Nonprofit Content Marketing 2016
- Nonprofit Content Marketing 2015
- The Personalization Imperative For Content Marketing
- B2B marketing
- Digital marketing in the United Kingdom (UK)
- SME marketing in the U.S.
- B2B Content Marketing 2016
- B2C Content Marketing 2016
Statistics on "Content marketing"
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)
- Share of B2B marketers with a content marketing strategy in North America as of July 2018
- Share of B2C marketers with a content marketing strategy in North America as of July 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Share of B2C marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Organizational structures responsible for B2B content marketing in North America as of July 2017
- Organizational structures responsible for B2C content marketing in North America as of July 2017
- Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Leading B2B content marketing challenges and issues in North America as of July 2018
- Types of content produced from original research by marketers worldwide as of February 2018
- Leading methods and sources of generating ideas for marketing content in the United States in 2016
- Leading content marketing types and tactics used by B2B marketers in North America as of July 2018
- Frequency of publishing marketing content according to industry professionals worldwide as of September 2017
- Time spent creating a single piece of marketing content according to industry professionals worldwide in September 2017
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018
- Blog development marketing spending in the United States in 2016 and 2018 (in million U.S. dollars)
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017
- Distribution of marketing content volume consumed worldwide as of April 2017, by audience job area and function
- Distribution of marketing content volume consumed worldwide as of April 2017, by industry
- Distribution of marketing content volume consumed worldwide as of April 2017, by region
- Distribution of marketing content volume consumed worldwide as of April 2017, by device
- Distribution of marketing content volume consumed worldwide as of April 2017, by content sub-category
- Distribution of marketing content volume consumed worldwide as of April 2017, by type
- Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
- Attitudes towards marketing content personalization the United States as of April 2017
- Consumer interpretations of marketing content personalization in the United States as of April 2017
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018
- What e-mail content would entice you to interact further with a retailer?
- What are the goals for content marketing in your company?
- How effective are the following content marketing tactics for nonprofit marketing?
- Social media used by nonprofit marketers in North America in 2015, ranked by usage
- Leading nonprofit content marketing challenges in North America as of August 2015
- Is your nonprofit content marketing spending going to increase or decrease over the next 12 months?
- Main objectives in content marketing strategies according to professionals within the marketing industry in Spain in 2018
- Departments responsible for nonprofit content marketing in North America as of August 2015
- Which paid advertising methods do you use to promote/distribute content?
- How do you assess the effectiveness of the following social media platforms for B2B marketing?
- Do you agree with the statement, "Content marketing doesn’t have a role in business‑to‑business (B2B) markets - it’s only relevant for consumer brands."
- What are your professional objectives over the next 12 months?
- What are your main business objectives for next year?
- Barriers to improving marketing effectiveness in Australia in 2018
- Percentage of nonprofit organizations to meet fundraising goals in 2011 and 2012, by organization size*
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