• Pre-purchase offline research sources in the Netherlands 2015

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This statistic shows a ranking of offline research sources consumers in the Netherlands used prior to a recent purchase in 2015. During the survey period it was found that 17 percent of Dutch respondents gathered information on the product they bought by discussing it with other people.

Which of these offline sources informed your recent purchase?

Characteristic	Share of respondents
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Release date

June 2016

More information

Region

Netherlands

Survey time period

January to March 2014; January to March 2015

Number of respondents

6,187 respondents

Age group

16 years and older

Special properties

internet users who recently made a purchase

Method of interview

Online panel

Supplementary notes

The original survey question was phrased by the source as follows: "Which of these offline sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision?"