The graph shows usage of paid advertising for nonprofit content marketing in North America as of August 2015. During the survey, 75 percent of respondents said they had used offline promotion for nonprofit content marketing.
Which paid advertising methods do you use to promote/distribute content?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Content Marketing Institute, & Blackbaud. (November 4, 2015). Which paid advertising methods do you use to promote/distribute content? [Graph]. In Statista. Retrieved February 17, 2025, from https://www.statista.com/statistics/372501/advertising-usage-nonprofit-content-marketing-north-america/?__sso_cookie_checker=failed
Content Marketing Institute, und Blackbaud. "Which paid advertising methods do you use to promote/distribute content?." Chart. November 4, 2015. Statista. Accessed February 17, 2025. https://www.statista.com/statistics/372501/advertising-usage-nonprofit-content-marketing-north-america/?__sso_cookie_checker=failed
Content Marketing Institute, Blackbaud. (2015). Which paid advertising methods do you use to promote/distribute content?. Statista. Statista Inc.. Accessed: February 17, 2025. https://www.statista.com/statistics/372501/advertising-usage-nonprofit-content-marketing-north-america/?__sso_cookie_checker=failed
Content Marketing Institute, and Blackbaud. "Which Paid Advertising Methods Do You Use to Promote/Distribute Content?." Statista, Statista Inc., 4 Nov 2015, https://www.statista.com/statistics/372501/advertising-usage-nonprofit-content-marketing-north-america/?__sso_cookie_checker=failed
Content Marketing Institute & Blackbaud, Which paid advertising methods do you use to promote/distribute content? Statista, https://www.statista.com/statistics/372501/advertising-usage-nonprofit-content-marketing-north-america/?__sso_cookie_checker=failed (last visited February 17, 2025)
Which paid advertising methods do you use to promote/distribute content? [Graph], Content Marketing Institute, & Blackbaud, November 4, 2015. [Online]. Available: https://www.statista.com/statistics/372501/advertising-usage-nonprofit-content-marketing-north-america/?__sso_cookie_checker=failed