This statistic shows a ranking of offline research sources consumers in Japan used prior to a recent purchase in 2014. During the survey period it was found that 15 percent of Japanese respondents gathered information on the product they bought by discussing it with other people.
Which of these offline sources informed your recent purchase?
The original survey question was phrased by the source as follows: "Which of these offline sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision?"
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Google. (June 10, 2016). Which of these offline sources informed your recent purchase? [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/372567/pre-purchase-offline-research-sources-japan/?__sso_cookie_checker=failed
Google. "Which of these offline sources informed your recent purchase?." Chart. June 10, 2016. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/372567/pre-purchase-offline-research-sources-japan/?__sso_cookie_checker=failed
Google. (2016). Which of these offline sources informed your recent purchase?. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/372567/pre-purchase-offline-research-sources-japan/?__sso_cookie_checker=failed
Google. "Which of These Offline Sources Informed Your Recent Purchase?." Statista, Statista Inc., 10 Jun 2016, https://www.statista.com/statistics/372567/pre-purchase-offline-research-sources-japan/?__sso_cookie_checker=failed
Google, Which of these offline sources informed your recent purchase? Statista, https://www.statista.com/statistics/372567/pre-purchase-offline-research-sources-japan/?__sso_cookie_checker=failed (last visited January 23, 2025)
Which of these offline sources informed your recent purchase? [Graph], Google, June 10, 2016. [Online]. Available: https://www.statista.com/statistics/372567/pre-purchase-offline-research-sources-japan/?__sso_cookie_checker=failed
