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Penetration rate of cigarette brands in Brazil 2012-2013
Penetration rate of cigarette brands in Brazil 2012-2013
Average penetration rate* of cigarette brands in Brazil in 2012 and 2013
This statistic illustrates the average penetration rate of cigarette brands in Brazil in 2012 and 2013. The survey revealed that 6 percent of respondents purchased Dunhill brand cigarettes within the last three to twelve months of 2013.
Average penetration rate* of cigarette brands in Brazil in 2012 and 2013
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| Brand | 2012 | 2013 |
|---|---|---|
| Free | 20% | 20% |
| Hollywood | 16% | 20% |
| Marlboro | 17% | 19% |
| Derby | 15% | 16% |
| Dunhill | 11% | 6% |
| L&M | 6% | 4% |
| Shelton | 0% | 4% |
| Lucky Strike | 2% | 2% |
| Hilton | 1% | 2% |
| Camel | 0% | 0% |
| Philipp Morris | 1% | 0% |
| Brand | 2012 | 2013 |
|---|---|---|
| Free | 20% | 20% |
| Hollywood | 16% | 20% |
| Marlboro | 17% | 19% |
| Derby | 15% | 16% |
| Dunhill | 11% | 6% |
| L&M | 6% | 4% |
| Shelton | 0% | 4% |
| Lucky Strike | 2% | 2% |
| Hilton | 1% | 2% |
| Camel | 0% | 0% |
| Philipp Morris | 1% | 0% |
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This statistic illustrates the average penetration rate of cigarette brands in Brazil in 2012 and 2013. The survey revealed that 6 percent of respondents purchased Dunhill brand cigarettes within the last three to twelve months of 2013.
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- Release date
- February 2014
- Region
- Brazil
- Survey time period
- 2012 and 2013
- Number of respondents
- 16,000**
- Method of interview
- Online survey
- Supplementary notes
-
* Defined as the percentage of respondents who have purchased that brand in the last three to twelve months.
** Approximately 1,500 respondents were surveyed for each region, with the largest two markets (India and China) having a larger sample size of 2,500 each. The male-to-female split between respondents was roughly 50:50 in all cases, with rural-to-urban split varying by country. A total of 16,000 respondents were screened and surveyed
Source
- Show sources information
- Show publisher information
- Release date
- February 2014
More information
- Region
- Brazil
- Survey time period
- 2012 and 2013
- Number of respondents
- 16,000**
- Method of interview
- Online survey
- Supplementary notes
-
* Defined as the percentage of respondents who have purchased that brand in the last three to twelve months.
** Approximately 1,500 respondents were surveyed for each region, with the largest two markets (India and China) having a larger sample size of 2,500 each. The male-to-female split between respondents was roughly 50:50 in all cases, with rural-to-urban split varying by country. A total of 16,000 respondents were screened and surveyed
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