This statistic illustrates the average penetration rate of cigarette brands in Brazil in 2012 and 2013. The survey revealed that 6 percent of respondents purchased Dunhill brand cigarettes within the last three to twelve months of 2013.
Average penetration rate* of cigarette brands in Brazil in 2012 and 2013
* Defined as the percentage of respondents who have purchased that brand in the last three to twelve months.
** Approximately 1,500 respondents were surveyed for each region, with the largest two markets (India and China) having a larger sample size of 2,500 each. The male-to-female split between respondents was roughly 50:50 in all cases, with rural-to-urban split varying by country. A total of 16,000 respondents were screened and surveyed
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Credit Suisse. (February 15, 2014). Average penetration rate* of cigarette brands in Brazil in 2012 and 2013 [Graph]. In Statista. Retrieved September 19, 2020, from https://www.statista.com/statistics/372669/brazilian-penetration-rate-of-cigarette-brands/
Credit Suisse. "Average penetration rate* of cigarette brands in Brazil in 2012 and 2013." Chart. February 15, 2014. Statista. Accessed September 19, 2020. https://www.statista.com/statistics/372669/brazilian-penetration-rate-of-cigarette-brands/
Credit Suisse. (2014). Average penetration rate* of cigarette brands in Brazil in 2012 and 2013. Statista. Statista Inc.. Accessed: September 19, 2020. https://www.statista.com/statistics/372669/brazilian-penetration-rate-of-cigarette-brands/
Credit Suisse. "Average Penetration Rate* of Cigarette Brands in Brazil in 2012 and 2013." Statista, Statista Inc., 15 Feb 2014, https://www.statista.com/statistics/372669/brazilian-penetration-rate-of-cigarette-brands/
Credit Suisse, Average penetration rate* of cigarette brands in Brazil in 2012 and 2013 Statista, https://www.statista.com/statistics/372669/brazilian-penetration-rate-of-cigarette-brands/ (last visited September 19, 2020)
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