Penetration rate of cigarette brands in Brazil 2012-2013

This statistic illustrates the average penetration rate of cigarette brands in Brazil in 2012 and 2013. The survey revealed that 6 percent of respondents purchased Dunhill brand cigarettes within the last three to twelve months of 2013.

Average penetration rate* of cigarette brands in Brazil in 2012 and 2013

Brand	2012	2013
Free	20%	20%
Hollywood	16%	20%
Marlboro	17%	19%
Derby	15%	16%
Dunhill	11%	6%
L&M	6%	4%
Shelton	0%	4%
Lucky Strike	2%	2%
Hilton	1%	2%
Camel	0%	0%
Philipp Morris	1%	0%

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Release date

February 2014

More information

Region

Brazil

Survey time period

2012 and 2013

Number of respondents

16,000**

Method of interview

Online survey

Supplementary notes

* Defined as the percentage of respondents who have purchased that brand in the last three to twelve months.
** Approximately 1,500 respondents were surveyed for each region, with the largest two markets (India and China) having a larger sample size of 2,500 each. The male-to-female split between respondents was roughly 50:50 in all cases, with rural-to-urban split varying by country. A total of 16,000 respondents were screened and surveyed

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