Germany: purchase decision factors 2015

This statistic shows a ranking of purchase decision factors according to consumers in Germany in 2015. During the survey period it was found that 30 percent of German consumers had recently bought a product based on an urgent need.

Which of the following were factors in your purchase decision?

Share of respondents
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

June 2016

Region

Germany

Survey time period

January to March 2014; January to March 2015

Number of respondents

6,255 respondents

Age group

16 years and older

Special properties

internet users who recently made a purchase

Method of interview

Online panel

Supplementary notes

The original survey question was phrased by the source as follows: "Which of the following apply to / were factors in your purchase decision? It was ..."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "U.S. apparel and footwear consumer behavior"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.