Average penetration rate* of soft drink brands in China in 2012 and 2013

Penetration rate of soft drink brands in China 2012-2013 This statistic illustrates the average penetration rate of soft drink brands in China in 2012 and 2013. The survey revealed that 22 percent of respondents purchased Fanta brand soft drinks within the last three to twelve months of 2013.
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Brand20122013
Coca-Cola65%63%
Sprite45%50%
Pepsi Cola42%39%
Mirinda19%22%
Mizone22%18%
Fanta25%22%
7-Up20%19%
Wahaha15%14%
Scream8%6%
Guozhiguole11%7%
Jianlibao11%7%
Lucozade3%3%
Mountain Dew3%2%
Appletiser2%2%
Dr Pepper0%0%
Lilt0%0%
Brand20122013
Coca-Cola65%63%
Sprite45%50%
Pepsi Cola42%39%
Mirinda19%22%
Mizone22%18%
Fanta25%22%
7-Up20%19%
Wahaha15%14%
Scream8%6%
Guozhiguole11%7%
Jianlibao11%7%
Lucozade3%3%
Mountain Dew3%2%
Appletiser2%2%
Dr Pepper0%0%
Lilt0%0%
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Description Source More information
This statistic illustrates the average penetration rate of soft drink brands in China in 2012 and 2013. The survey revealed that 22 percent of respondents purchased Fanta brand soft drinks within the last three to twelve months of 2013.
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Release date
February 2014
Region
China
Survey time period
2012 and 2013
Number of respondents
16,000**
Method of interview
Online survey
Supplementary notes
* Defined as the percentage of respondents who have purchased that brand in the last three to twelve months.
** Approximately 1,500 respondents were surveyed for each region, with the largest two markets (India and China) having a larger sample size of 2,500 each. The male-to-female split between respondents was roughly 50:50 in all cases, with rural-to-urban split varying by country. A total of 16,000 respondents were screened and surveyed

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