How did you find out about online invoice trading?
Information sources about invoice trading in the United Kingdom (UK) 2014
This statistic shows the main sources used to find information about online invoice trading in the United Kingdom (UK) according to a survey on the alternative finance market in 2014. At that time 47 percent of respondents stated that they learned about online invoice trading from online advertising.
How did you find out about online invoice trading?
Share of respondents
Online advertising47%
Professional advisor 29%
Offline/ print advertising12%
Business associations12%
Friends and family6%
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Source

Release date

November 2014

Region

United Kingdom

Survey time period

March to September 2014

Special properties

primary industry figures as well as extensive surveys of businesses and consumers

Supplementary notes

The source defines Invoice trading as follows: "when firms sell their invoices at a discount in order to receive funds immediately rather than waiting for invoices to get paid".
The source clarifies the methodology as follows: "Four stages of research activity were carried out from March to September 2014. (1) Stage one involved collecting primary transactional data directly from alternative finance platforms. (2) Stage two consisted of designing and distributing model-specific questionnaires to survey funders and fundraisers of alternative finance. In total 15,658 users were surveyed. (3) Stage three conducted in association with ACCA and PwC included two external national surveys to understand the level of awareness among consumers of alternative finance. 2,007 consumers and 506 SMEs were surveyed. (4) Stage four was the industry-wide tracking survey among UK crowdfunding associations and P2P associations to gather industrial figures for year 2014. Transactional data was collected for quarters one to three of 2014."

Information sources about invoice trading in the United Kingdom (UK) 2014
This statistic shows the main sources used to find information about online invoice trading in the United Kingdom (UK) according to a survey on the alternative finance market in 2014. At that time 47 percent of respondents stated that they learned about online invoice trading from online advertising.
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