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Denmark: pre-purchase search engine usage 2014
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Denmark: pre-purchase search engine usage 2014
Did you use a search engine to research your last purchase?
by Statista Research Department,
last edited
Jun 26, 2016
This statistic shows the search engine usage of consumers in Denmark during pre-purchase product research in 2014. During the survey period it was found that 48 percent of Danish consumers had used a search engine while researching a product online.
Did you use a search engine to research your last purchase?
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Description
Source
More information
by Statista Research Department,
last edited
Jun 26, 2016
This statistic shows the search engine usage of consumers in Denmark during pre-purchase product research in 2014. During the survey period it was found that 48 percent of Danish consumers had used a search engine while researching a product online.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2016
- Region
- Denmark
- Survey time period
- January to March 2014
- Number of respondents
- 3,151 respondents
- Age group
- 16 years and older
- Special properties
- internet users who recently made a purchase
- Method of interview
- Online panel
- Supplementary notes
-
The original survey question was phrased by the source as follows: "Which of these online sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision? For which of these websites - if any - did you use a search engine?"
The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2016
More information
- Region
- Denmark
- Survey time period
- January to March 2014
- Number of respondents
- 3,151 respondents
- Age group
- 16 years and older
- Special properties
- internet users who recently made a purchase
- Method of interview
- Online panel
- Supplementary notes
-
The original survey question was phrased by the source as follows: "Which of these online sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision? For which of these websites - if any - did you use a search engine?"
The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."
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