Reasons for investing via equity-based crowdfunding in the United Kingdom (UK) 2014

How important are the following in your decision to invest in businesses through equity-based crowdfunding?

by Statista Research Department, last edited Nov 7, 2014
Reasons for investing via equity-based crowdfunding in the United Kingdom (UK) 2014 This statistic shows the importance of different reasons influencing the investors decisions to invest in businesses through equity-based crowdfunding platforms on the United Kingdom (UK) alternative finance market as of 2014. Approximately 61 percent of investors rated the prospect of financial returns as a very important factor in their decision to invest via such schemes.
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How important are the following in your decision to invest in businesses through equity-based crowdfunding?

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Very importantImportantNeither important nor unimportantUnimportantVery unimportant
The prospect of financial returns61%35%4%1%0%
To diversify my investment portfolio30%47%17%5%1%
The ease of investment process27%59%10%5%0%
To have control over where my money goes25%55%17%2%1%
I feel my money is making a difference22%41%28%7%2%
Investing in industries I know or care about20%46%25%9%1%
Access to deal flow15%36%40%6%4%
Doing social or environmental good10%36%30%15%9%
Investing in local businesses9%24%34%23%11%
Curiosity8%42%31%13%6%
Supporting a friend or family member6%22%35%21%17%
Very importantImportantNeither important nor unimportantUnimportantVery unimportant
The prospect of financial returns61%35%4%1%0%
To diversify my investment portfolio30%47%17%5%1%
The ease of investment process27%59%10%5%0%
To have control over where my money goes25%55%17%2%1%
I feel my money is making a difference22%41%28%7%2%
Investing in industries I know or care about20%46%25%9%1%
Access to deal flow15%36%40%6%4%
Doing social or environmental good10%36%30%15%9%
Investing in local businesses9%24%34%23%11%
Curiosity8%42%31%13%6%
Supporting a friend or family member6%22%35%21%17%
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by Statista Research Department, last edited Nov 7, 2014
This statistic shows the importance of different reasons influencing the investors decisions to invest in businesses through equity-based crowdfunding platforms on the United Kingdom (UK) alternative finance market as of 2014. Approximately 61 percent of investors rated the prospect of financial returns as a very important factor in their decision to invest via such schemes.
Show more
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