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Singapore: pre-purchase search engine usage 2014

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Singapore: pre-purchase search engine usage 2014

This statistic shows the search engine usage of consumers in Singapore during pre-purchase product research in 2014. During the survey period it was found that 60 percent of Singaporean consumers had used a search engine while researching a product online.

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This statistic shows the search engine usage of consumers in Singapore during pre-purchase product research in 2014. During the survey period it was found that 60 percent of Singaporean consumers had used a search engine while researching a product online.

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Release date: October 2014

Region: Singapore
Survey time period: January to March 2014
Number of respondents: 3,125 respondents
Age group: 16 years and older
Special properties: internet users who recently made a purchase
Method of interview: Online panel
Supplementary notes: The original survey question was phrased by the source as follows: "Which of these online sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision? For which of these websites - if any - did you use a search engine?"
The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."

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