Leading advertisers in Russia 2021, by budget

The corporation Sber, which expanded its range of services far behind its original field of banking, was Russia's largest advertiser in 2021, having spent nearly 14.6 billion Russian rubles on promotion. The internet company MTS had the second-largest advertising spending in Russia, at approximately 8.6 billion Russian rubles. The ad budget of the telecommunications company provider was measured at around 7.3 billion Russian rubles, ranking fourth.

How much does Russia spend on advertising?

Russia was the second most successful advertising market in Europe in 2020, after the United Kingdom. Russia's spending on advertising reached more than 578 billion Russian rubles in 2021, having more than doubled over the past decade. Digital advertising was the leading advertising channel, occupying nearly 55 percent of the market.

Online advertising growth in Russia

As the internet population in Russia increased, so did the investment in online advertising, such as banner, video, and social media placements. Digital advertising steadily grew in recent years and overcame television ads in 2018. It was expected to continue growing and reach 356 billion Russian rubles in 2025.