Leading advertisers in Russia 2019, by budget

The Russian telecommunications group MTS had the largest advertising spending in Russia, with approximately 6.6 billion Russian rubles invested in promotion in 2019. The ad budget of the food and beverage producer Pepsi Co was measured at 5.8 billion Russian rubles, ranking second. The third leading advertiser was the telco company MegaFon.

How much does Russia spend on advertising?

Russia was the second most successful advertising market in Europe in 2019, after the United Kingdom. Russia's spending on advertising reached more than 7.1 billion U.S. dollars in 2019, increasing by approximately 62 percent since 2012. Furthermore, forecasts suggested an increase by over two billion U.S. dollars in the following five years.

Online advertising growth in Russia

As the internet population in Russia increased, so did the investment in digital ads. Internet advertising has grown most significantly compared to other media in recent years. In 2018, it overcame television ads. With a revenue of 244 billion Russian rubles, it was the largest ad segment in 2019, with projections to increase the margin even further by 2024.

Leading advertisers in Russia in 2019, by spending

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Sources

Release date

April 2020

Region

Russia

Survey time period

2019

Supplementary notes

Including value-added tax.
Figures have been rounded.

The methodology of the study can be accessed here.

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