- Consumer Goods & FMCG›
- Alcoholic Beverages›
Penetration rate of spirits brands in India 2012-2013
Penetration rate of spirits brands in India 2012-2013
Average penetration rate* of spirits brands in India in 2012 and 2013
by Statista Research Department,
last edited
Feb 15, 2014
This statistic illustrates the average penetration rate of spirits brands in India in 2012 and 2013. The survey revealed that 13 percent of respondents purchased Royal Stag brand spirits within the last three to twelve months of 2013.
Average penetration rate* of spirits brands in India in 2012 and 2013
Loading statistic...
Expand statistic
| Brand | 2012 | 2013 |
|---|---|---|
| Mc'Dowells No. 1 | 15% | 41% |
| Royal Stag | 10% | 13% |
| Signature | 4% | 10% |
| 100 Pipers | 17% | 9% |
| Green Label | 5% | 6% |
| Royal Challe | 24% | 9% |
| Aristocrate | 7% | 4% |
| Blenders Prime | 19% | 5% |
| Imperial Blu | 3% | 2% |
| Antiquiti | 5% | 2% |
| Bacardi | 4% | 1% |
| Bagpippers | 6% | 1% |
| Chivas Regal | 0% | 1% |
| Jack Daniels | 0% | 1% |
| Mansion House | 0% | 1% |
| Old Tavern | 0% | 2% |
| Romonov | 4% | 1% |
| Shark Tooth | 0% | 1% |
| Smirnoff | 0% | 1% |
| Absolut | 2% | 0% |
| Camino Real | 3% | 0% |
| Captain Morgan | 0% | 0% |
| Chivas | 0% | 0% |
| Fuel | 0% | 3% |
| Gordons | 0% | 0% |
| Hennessy | 0% | 0% |
| J&B | 2% | 0% |
| Jim Beam | 0% | 0% |
| Johnnie Walker | 1% | 0% |
| Malibuu | 0% | 0% |
| Nemiroff | 2% | 0% |
| Old Monk | 0% | 1% |
| White Mischi | 0% | 0% |
| Brand | 2012 | 2013 |
|---|---|---|
| Mc'Dowells No. 1 | 15% | 41% |
| Royal Stag | 10% | 13% |
| Signature | 4% | 10% |
| 100 Pipers | 17% | 9% |
| Green Label | 5% | 6% |
| Royal Challe | 24% | 9% |
| Aristocrate | 7% | 4% |
| Blenders Prime | 19% | 5% |
| Imperial Blu | 3% | 2% |
| Antiquiti | 5% | 2% |
| Bacardi | 4% | 1% |
| Bagpippers | 6% | 1% |
| Chivas Regal | 0% | 1% |
| Jack Daniels | 0% | 1% |
| Mansion House | 0% | 1% |
| Old Tavern | 0% | 2% |
| Romonov | 4% | 1% |
| Shark Tooth | 0% | 1% |
| Smirnoff | 0% | 1% |
| Absolut | 2% | 0% |
| Camino Real | 3% | 0% |
| Captain Morgan | 0% | 0% |
| Chivas | 0% | 0% |
| Fuel | 0% | 3% |
| Gordons | 0% | 0% |
| Hennessy | 0% | 0% |
| J&B | 2% | 0% |
| Jim Beam | 0% | 0% |
| Johnnie Walker | 1% | 0% |
| Malibuu | 0% | 0% |
| Nemiroff | 2% | 0% |
| Old Monk | 0% | 1% |
| White Mischi | 0% | 0% |
© Statista 2019
About this statistic
Source: Credit Suisse
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Feb 15, 2014
This statistic illustrates the average penetration rate of spirits brands in India in 2012 and 2013. The survey revealed that 13 percent of respondents purchased Royal Stag brand spirits within the last three to twelve months of 2013.
- Source
- Credit Suisse
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- February 2014
- Region
- India
- Survey time period
- 2012 and 2013
- Number of respondents
- 16,000**
- Method of interview
- Online survey
- Supplementary notes
-
* Defined as the percentage of respondents who have purchased that brand in the last three to twelve months.
** Approximately 1,500 respondents were surveyed for each region, with the largest two markets (India and China) having a larger sample size of 2,500 each. The male-to-female split between respondents was roughly 50:50 in all cases, with rural-to-urban split varying by country. A total of 16,000 respondents were screened and surveyed
Source
- Source
- Credit Suisse
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- February 2014
More information
- Region
- India
- Survey time period
- 2012 and 2013
- Number of respondents
- 16,000**
- Method of interview
- Online survey
- Supplementary notes
-
* Defined as the percentage of respondents who have purchased that brand in the last three to twelve months.
** Approximately 1,500 respondents were surveyed for each region, with the largest two markets (India and China) having a larger sample size of 2,500 each. The male-to-female split between respondents was roughly 50:50 in all cases, with rural-to-urban split varying by country. A total of 16,000 respondents were screened and surveyed
Other statistics on the topic
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Spirits market in Canada"
- Market overview
The most important statistics
- Forecasted market value of the spirits industry in Canada from 2014 to 2019 (in billion Canadian dollars)Forecasted market value of the spirits industry in Canada 2014-2019
- Forecasted market volume of the spirits industry in Canada from 2014 to 2019 (in million liters)Forecasted market volume of the spirits industry in Canada 2014-2019
- Annual consumer price index (CPI) of liquor purchased from stores in Canada from 2003 to 2018Consumer price index of liquor purchased from stores in Canada 2003-2018
- Number of distilleries in Canada as of December 2018, by regionNumber of distilleries in Canada by region 2018
- Manufacturing and trade
The most important statistics
- Monthly manufacturer sales of distillery products in Canada from 2015 to 2019 (in million Canadian dollars)*Monthly manufacturer sales of distillery products in Canada 2015-2019
- Volume of distilled spirits imported in Canada from 2008 to 2018 (in 1,000 kiloliters)Volume of distilled spirits imported in Canada 2008-2018
- Volume of distilled spirits exported from Canada from 2008 to 2018 (in 1,000 kiloliters)Volume of distilled spirits exported from Canada 2008-2018
- Trade value of whisky imported to Canada from 2011 to 2018 (in million U.S. dollars)Value of whisky imports to Canada 2011-2018
- Trade value of whisky exported from Canada from 2011 to 2018 (in million U.S. dollars)Value of whisky exports from Canada 2011-2018
- Trade value of vodka imported to Canada from 2011 to 2018 (in million U.S dollars)Value of vodka imports to Canada 2011-2018
- Trade value of vodka exported from Canada from 2012 to 2018 (in million U.S dollars)Value of vodka exports from Canada 2012-2018
- Trade value of rum and tafia imported to Canada from 2011 to 2018 (in million U.S. dollars)Value of rum and tafia imports to Canada 2011-2018
- Retail sales
The most important statistics
- Retail sales of beer, wine and liquor stores in Canada from 2012 to 2018 (in billion Canadian dollars)*Retail sales of beer, wine and liquor stores in Canada 2012-2018
- Spirits dollar sales in Canada from FY 2011 to FY 2018 (in billion Canadian dollars)Spirits dollar sales in Canada FY 2011-FY 2018
- Spirit sales volume in Canada from FY 2012 to FY 2018 (in million liters)Canadian spirit sales volume FY 2012-FY 2018
- Spirits dollar sales in Canada from FY 2011 to FY 2018, by product type (in billion Canadian dollars)Spirits dollar sales in Canada by product type FY 2011-FY 2018
- Sales value of spirits per capita in Canada from FY 2010 to FY 2018 (in Canadian dollars)Sales value of spirits per capita in Canada FY 2010-FY 2018
- Sales volume of spirits per capita in Canada from FY 2010 to FY 2018 (in liters)Sales volume of spirits per capita in Canada FY 2010-FY 2018
- Provincial retail
The most important statistics
- Sales value of the liquor market in Alberta from 2010 to 2018 (in billion Canadian dollars)Sales value of liquor in Alberta 2010-2018
- Sales of the spirits market in Quebec from 2014 to 2018 (in million Canadian dollars)Sales of the spirits market in Quebec 2014-2018
- Sales value of spirits in Ontario in 2018, by country of origin (in million Canadian dollars)Sales value of spirits in Ontario 2018, by country of origin
- Retail sales of spirits in British Columbia (BC) from 2012/13 to 2018/19 (in million Canadian dollars)Retail sales of spirits in British Columbia 2012-2019
- Leading types of spirits sold in British Columbia (BC) in the first quarter 2019/20, by retail sales (in million Canadian dollars)Leading types of spirits sold in British Columbia by retail sales Q1 2019/20
- Gin sales in Canada in 2017/18, by province (in million Canadian dollars)Canadian gin dollar sales by province 2017/18
- Vodka sales in Canada in 2017/18, by province (in million Canadian dollars)Canadian vodka dollar sales by province 2017/18
- Consumption
The most important statistics
- Volume of distilled spirits available for consumption per person in Canada from 2010 to 2018 (in liters)*Volume of distilled spirits available for consumption per person in Canada 2010-2018
- Leading types of spirits consumed in Canada in 2014 and 2018 (in million 9 liter cases)Leading types of spirits consumed in Canada 2014-2018
- Consumer's favorite type of spirit in Canada as of August 2019Favorite spirit types among Canadian consumers 2019
- Frequency that consumers drink spirits in Canada as of July 2019How often Canadians drink spirits 2019
- Leading considerations when buying spirits in Canada as of August 2019*Canadian purchase criteria when buying spirits 2019
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Penetration rate of spirit brands in Russia 2012-2013
- Motivators for purchasing new spirit products in the United Kingdom (UK) 2013
- Penetration rate of spirit brands in China 2012-2013
- Penetration rate of spirit brands in Turkey 2012-2013
- Skol Vodka's sales volume in the U.S. 2013-2018
- Export volume of spirits from Germany 1990-2018
- Sales volume share of spirits in Germany 1980-2018, by sales channel
- Forecasted market volume change of the spirits industry in Canada 2014-2019
- McDowell's No.1 brandy's global sales volume 2009-2017
- Fireball liqueur's sales volume in the U.S. 2013-2018
- Global spirits market: consumption distribution by region 2013
- Spirits purchase influences in the United Kingdom (UK) 2013
- U.S. average price of Jägermeister and Fireball 2013
- Jägermeister - sales of 70cl bottles by country, 2012
- Beverages, spirits and vinegar: UK import value 2018
Studies
- Spirits brands: Jack Daniel's
- Spirits brands: Bacardi
- Spirits brands: Johnnie Walker
- Spirits brands: Captain Morgan
- Spirits market in the UK
- Spirits market in Belgium
- Spirits consumption in the Great Britain (UK) (Kantar Media TGI)
- Spirits market in Italy
- Spirits market in Finland
- Spirits brands: Smirnoff
- Tequila industry
- Vodka industry
- Rum industry
- Gin industry
- Spirits market in the U.S.
Statistics on "Spirits market in Canada"
- Forecasted market value of the spirits industry in Canada from 2014 to 2019 (in billion Canadian dollars)
- Forecasted market volume of the spirits industry in Canada from 2014 to 2019 (in million liters)
- Annual consumer price index (CPI) of liquor purchased from stores in Canada from 2003 to 2018
- Number of distilleries in Canada as of December 2018, by region
- Monthly manufacturer sales of distillery products in Canada from 2015 to 2019 (in million Canadian dollars)*
- Volume of distilled spirits imported in Canada from 2008 to 2018 (in 1,000 kiloliters)
- Volume of distilled spirits exported from Canada from 2008 to 2018 (in 1,000 kiloliters)
- Trade value of whisky imported to Canada from 2011 to 2018 (in million U.S. dollars)
- Trade value of whisky exported from Canada from 2011 to 2018 (in million U.S. dollars)
- Trade value of vodka imported to Canada from 2011 to 2018 (in million U.S dollars)
- Trade value of vodka exported from Canada from 2012 to 2018 (in million U.S dollars)
- Trade value of rum and tafia imported to Canada from 2011 to 2018 (in million U.S. dollars)
- Trade value of rum and tafia exported from Canada from 2011 to 2018 (in million U.S. dollars)
- Retail sales of beer, wine and liquor stores in Canada from 2012 to 2018 (in billion Canadian dollars)*
- Spirits dollar sales in Canada from FY 2011 to FY 2018 (in billion Canadian dollars)
- Spirit sales volume in Canada from FY 2012 to FY 2018 (in million liters)
- Spirits dollar sales in Canada from FY 2011 to FY 2018, by product type (in billion Canadian dollars)
- Sales value of spirits per capita in Canada from FY 2010 to FY 2018 (in Canadian dollars)
- Sales volume of spirits per capita in Canada from FY 2010 to FY 2018 (in liters)
- Sales value of the liquor market in Alberta from 2010 to 2018 (in billion Canadian dollars)
- Sales of the spirits market in Quebec from 2014 to 2018 (in million Canadian dollars)
- Sales value of spirits in Ontario in 2018, by country of origin (in million Canadian dollars)
- Retail sales of spirits in British Columbia (BC) from 2012/13 to 2018/19 (in million Canadian dollars)
- Leading types of spirits sold in British Columbia (BC) in the first quarter 2019/20, by retail sales (in million Canadian dollars)
- Gin sales in Canada in 2017/18, by province (in million Canadian dollars)
- Vodka sales in Canada in 2017/18, by province (in million Canadian dollars)
- Volume of distilled spirits available for consumption per person in Canada from 2010 to 2018 (in liters)*
- Leading types of spirits consumed in Canada in 2014 and 2018 (in million 9 liter cases)
- Consumer's favorite type of spirit in Canada as of August 2019
- Frequency that consumers drink spirits in Canada as of July 2019
- Leading considerations when buying spirits in Canada as of August 2019*
- Average penetration rate* of spirit brands in Russia in 2012 and 2013
- Leading reasons for consumers trying new spirits in the United Kingdom (UK) in 2013
- Average penetration rate* of spirit brands in China in 2012 and 2013
- Average penetration rate* of spirit brands in Turkey in 2012 and 2013
- Sales volume of Skol Vodka in the United States from 2013 to 2018 (in 1,000 9 liter cases)
- Export volume of spirits from Germany from 1990 to 2018 (in million bottles à 0.7 liters)
- Sales volume share of distilled beverages in Germany from 1980 to 2018, by sales channel
- Forecasted market volume growth of the spirits industry in Canada from 2014 to 2019
- Sales volume of McDowell's No.1 brandy worldwide from 2009 to 2017 (in million 9 liter cases)
- Sales volume of Fireball liqueur in the United States from 2013 to 2018 (in 1,000 9 liter cases)
- Spirits consumption share worldwide in 2013, by region
- Leading reasons influencing spirits purchase choice in the United Kingdom (UK) in 2013*
- Average price of Jägermeister and Fireball in the United States in 2013 (in U.S. dollars)
- Sales of 70cl bottles of Jägermeister in 2012, by selected countries (in million units)
- Value of beverages, spirits and vinegar imported to the United Kingdom (UK) in 2018, by product (in 1,000 GBP)
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.