Penetration rate of dairy brands in Mexico 2013

This statistic illustrates the average penetration rate of dairy brands in Mexico in 2013. The survey revealed that 26 percent of respondents purchased Nestle brand dairy within the last three to twelve months of 2013.

Average penetration rate* of dairy brands in Mexico in 2013

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Release date

February 2014



Survey time period


Number of respondents


Method of interview

Online survey

Supplementary notes

* Defined as the percentage of respondents who have purchased that brand in the last three to twelve months.
** Approximately 1,500 respondents were surveyed for each region, with the largest two markets (India and China) having a larger sample size of 2,500 each. The male-to-female split between respondents was roughly 50:50 in all cases, with rural-to-urban split varying by country. A total of 16,000 respondents were screened and surveyed

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