Internet use during purchase process in Italy 2015 | Statista

This statistic shows how consumers in Italy used the internet during the process of a recent product purchase in 2015. During the survey period it was found that 37 percent of Italian respondents had sought advice online.

Which of these did you do online in relation to your recent purchase decision?

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Release date

June 2015

More information

Region

Italy

Survey time period

January to March 2014; January to March 2015

Number of respondents

4,198 respondents

Age group

16 years and older

Special properties

internet users, who recently made a purchase and researched online

Method of interview

Online panel

Supplementary notes

The question was phrased by the source as follows: "Which of these did you do on the internet or using apps in relation to your recent purchase decision?"

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