Advertising viewability worldwide 2014, by industry content

Share of online advertising viewability worldwide in 2014, by industry content

by Statista Research Department, last edited Dec 3, 2014
Advertising viewability worldwide 2014, by industry content The graph shows share of online advertising viewability worldwide in 2014, broken down by industry content. On the basis of IAB's definition of a viewable ad, Google study found that ads with gaming content reached a 48.4 percent share of viewability, while real estate ranked last with a 38.7 percent share.
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Share of online advertising viewability worldwide in 2014, by industry content

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