Advertising viewability worldwide 2014, by industry content

Share of online advertising viewability worldwide in 2014, by industry content

Advertising viewability worldwide 2014, by industry content The graph shows share of online advertising viewability worldwide in 2014, broken down by industry content. On the basis of IAB's definition of a viewable ad, Google study found that ads with gaming content reached a 48.4 percent share of viewability, while real estate ranked last with a 38.7 percent share.
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Share of online advertising viewability worldwide in 2014, by industry content

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Share of viewability
Reference51.9%
Online communities48.9%
Games48.4%
Arts and entertainment48%
Jobs and education47.8%
Business and industrial47.2%
Computer and electronics47.1%
Science46.6%
Internet and telecom46.4%
Hobbies and leisure44.8%
Pets and animals44.6%
Health44%
Poeple and society43.6%
Finance43.6%
Travel42.6%
Home and garden42.5%
Beauty and fitness42.3%
Law and goverment42.2%
World localities42%
Autos and vehicles41.9%
Books and literature41.5%
Shopping40.8%
Sports40.2%
Food and drink39.6%
News38.8%
Real estate38.7%
Share of viewability
Reference51.9%
Online communities48.9%
Games48.4%
Arts and entertainment48%
Jobs and education47.8%
Business and industrial47.2%
Computer and electronics47.1%
Science46.6%
Internet and telecom46.4%
Hobbies and leisure44.8%
Pets and animals44.6%
Health44%
Poeple and society43.6%
Finance43.6%
Travel42.6%
Home and garden42.5%
Beauty and fitness42.3%
Law and goverment42.2%
World localities42%
Autos and vehicles41.9%
Books and literature41.5%
Shopping40.8%
Sports40.2%
Food and drink39.6%
News38.8%
Real estate38.7%
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The graph shows share of online advertising viewability worldwide in 2014, broken down by industry content. On the basis of IAB's definition of a viewable ad, Google study found that ads with gaming content reached a 48.4 percent share of viewability, while real estate ranked last with a 38.7 percent share.
Show more
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