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Advertising viewability worldwide 2014, by industry content

The graph shows share of online advertising viewability worldwide in 2014, broken down by industry content. On the basis of IAB's definition of a viewable ad, Google study found that ads with gaming content reached a 48.4 percent share of viewability, while real estate ranked last with a 38.7 percent share.

Share of online advertising viewability worldwide in 2014, by industry content

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Sources

Release date

December 2014

Region

Worldwide

Survey time period

July 2014

Special properties

Impressions on Google and DoubleClick display advertising platforms

Supplementary notes

Based on Interactive Advertising Bureau's definition of viewable impression: "viewable impression occurs when 50% of an ad’s pixels are on screen for one second."
Data used in this study are based on display ads in browsers (desktop and mobile) and does not include mobile in-app or video ads.

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Statistics on "Internet advertising worldwide"

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