Mobile app video ad viewability rates worldwide 2020-2021

Published by Statista Research Department, Jan 10, 2023
In the first half of 2021, the global viewability rate of in-app video ads stood at 78 percent, meaning 78 percent of video ads displayed in apps were in view in the measured period. Between the second half of 2020 and the first half of 2021, the share decreased by nearly 15 percentage points.

Mobile app video advertising viewability rates in 2nd half 2020 and 1st half 2021

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Sources

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Release date

April 2021

Region

Worldwide

Survey time period

H2 2020 and H1 2021

Supplementary notes

The source provides the following information: "A video ad impression is viewable if the ad is playing while at least 50 percent of the pixels are on screen for at least two continuous seconds."

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