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YouTube: most viewed ads 2017

The graph shows data on most viewed ads on YouTube in 2017. The Rock's trailer for Apple's iPhone 7 featuring Siri generated 25.3 million views. Dior's ad for Miss Dior featuring Natalie Portman generated 43 million views as of the measured period.

Most viewed ads on YouTube in 2017

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Sources

Release date

December 2017

Region

Worldwide

Survey time period

as of December 6, 2017

Supplementary notes

To be eligible for the YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. The algorithm factors in paid views, organic views and audience retention (how much of a video people watched).

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