This statistic presents the online shopping penetration in China and the United States from 2010 to 2013, with a forecast up until 2016. In 2011, about 14 percent of the total population in China had shopped online.
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Online shopping penetration in China and the United States 2010-2016
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Online shopping penetration in China and the United States from 2010 to 2013 with a forecast to 2016
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This statistic presents the online shopping penetration in China and the United States from 2010 to 2013, with a forecast up until 2016. In 2011, about 14 percent of the total population in China had shopped online.
| The United States | China | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| The United States | China | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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- Release date
- July 2014
- Region
- China, United States
- Survey time period
- 2009 to 2013
- Supplementary notes
- *Forecast.
- Region
- China, United States
- Survey time period
- 2009 to 2013
- Supplementary notes
- *Forecast.












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- International comparison
- Most popular online stores in the United States in 2018, by e-commerce net sales (in million U.S. dollars)United States: top 15 online stores 2018, by net sales
- Most popular online stores in the United Kingdom in 2018, by e-commerce net sales (in million U.S. dollars)United Kingddom: top 15 online stores 2018, by net sales
- Most popular online stores in Germany in 2018, by e-commerce net sales (in million U.S. dollars)Germany: top 15 online stores 2018, by net sales
- Fashion
- Most popular online stores in the fashion segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)Fashion: top 10 online stores in the United States in 2018, by net sales
- Most popular online stores in the clothing segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)Clothing: top 5 online stores in the United States in 2018, by net sales
- Most popular online stores in the shoe segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)Shoes: top 5 online stores in the United States in 2018, by net sales
- Most popular online stores in the bags and accessories segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)Bags & accessories: top 5 online stores in the United States in 2018, by net sales
- Electronics & media
- Most popular online stores in the electronics and media segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)Electronics & media: top 10 online stores in the United States in 2018, by net sales
- Most popular online stores in the consumer electronics segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)Consumer electronics: top 5 online stores in the United States in 2018, by net sales
- Most popular online stores in the books, movies, music and games segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)Physical media: top 5 online stores in the United States in 2018, by net sales
- Food & personal care
- Most popular online stores in the food and personal care segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)Food & personal care: top 10 online stores in the United States in 2018, by net sales
- Most popular online stores in the food and beverages segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)Food & beverages: top 5 online stores in the United States in 2018, by net sales
- Most popular online stores in the personal care segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)Personal care: top 5 online stores in the United States in 2018, by net sales
- Furniture & appliances
- Most popular online stores in the furniture and appliances segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)Furniture & appliances: top 10 online stores in the United States in 2018, by net sales
- Most popular online stores in the furniture and homeware segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)Furniture & homeware: top 5 online stores in the United States in 2018, by net sales
- Most popular online stores in the home appliances segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)Home appliances: top 5 online stores in the United States in 2018, by net sales
- Toys, hobby & DIY
- Most popular online stores in the toys, hobby and DIY segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)Toys, hobby & DIY: top 10 online stores in the United States in 2018, by net sales
- Most popular online stores in the toys and baby segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)Toys & baby: top 5 online stores in the United States in 2018, by net sales
- Most popular online stores in the sports and outdoor segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)Sports & outdoor: top 5 online stores in the United States in 2018, by net sales
- Most popular online stores in the hobby and stationery segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)Hobby & stationery: top 5 online stores in the United States in 2018, by net sales
- Most popular online stores in the DIY, garden and pets segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)DIY, garden & pets: top 5 online stores in the United States in 2018, by net sales
- Number of e-shoppers in China and the United States 2010-2016
- Pet peeves of online shoppers in the United States 2014
- Share of consumers who bought films and music online in Norway 2017, by age group
- Reasons for abandoning online shopping carts in the Netherlands in 2015
- U.S. online shopping device usage 2014, by category
- Share of consumers who bought household goods online in Norway 2017, by age group
- Reasons for abandoning online shopping carts in Italy in 2015
- Showrooming penetration in the United States as of November 2013, by gender
- U.S. Baby Boomers: showrooming penetration as of November 2013
- U.S. Baby Boomers: mobile shopping device usage 2014, by category
- U.S. generations: impact of terms on likelihood to make a purchase online 2014
- U.S. online retailers with the highest post-showrooming purchase rate 2013
- U.S. Millennials: showrooming penetration as of November 2013
- U.S. Matures: mobile shopping device usage 2014, by category
- U.S. brick and mortar stores with the highest showrooming rates 2013
- U.S. Generation X: showrooming penetration as of November 2013
- Share of consumers who bought computer hardware online in Norway 2017, by age group
- Growth in the number of online shoppers in the United Kingdom (UK) 2013-2015, by age
- E-commerce in China
- 2018 UPS Pulse of the Online Shopper Study: Canada Study
- 2018 UPS Pulse of the Online Shopper - Global Executive Summary
- 2017 UPS Pulse of the Online Shopper - Volume 1
- 2017 UPS Pulse of the Online Shopper - Executive Summary
- 2017 UPS Pulse of the Online Shopper - Volume 2
- E-commerce in Chile
- E-commerce in Colombia
- E-commerce in Brazil
- E-commerce in Mexico
- E-commerce in Argentina
- 2016 UPS Pulse of the Online Shopper - United States
- E-commerce in Canada
- B2C E-commerce in the Netherlands
- 2015 UPS Pulse of the Online Shopper - Global
- Most popular online stores in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the United Kingdom in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in Germany in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the fashion segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the clothing segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the shoe segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the bags and accessories segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the electronics and media segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the consumer electronics segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the books, movies, music and games segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the food and personal care segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the food and beverages segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the personal care segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the furniture and appliances segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the furniture and homeware segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the home appliances segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the toys, hobby and DIY segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the toys and baby segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the sports and outdoor segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the hobby and stationery segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the DIY, garden and pets segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Which of these are your biggest online shopping pet peeves?
- Share of consumers who bought films and music online in Norway in 2017, by age group
- Which of these devices have you ever used to make an online purchase within each of these categories?
- Share of consumers who bought household goods online in Norway in 2017, by age group
- Have you ever visited a brick and mortar store to examine a product before purchasing it elsewhere online?
- Have you ever visited a brick and mortar store to examine a product before purchasing it elsewhere online?
- Which of these devices have you ever used to make an online purchase within each of these categories?
- How would each of the following impact your likelihood to make a purchase online, as opposed to in person?
- Online retailers with the highest purchase rate after showrooming in the United States as of November 2013
- Have you ever visited a brick and mortar store to examine a product before purchasing it elsewhere online?
- Which of these devices have you ever used to make an online purchase within each of these categories?
- Brick and mortar stores with the highest showrooming rates in the United States as of November 2013
- Have you ever visited a brick and mortar store to examine a product before purchasing it elsewhere online?
- Share of consumers who bought computer hardware online in Norway in 2017, by age group
- Number of online shoppers in China and the United States from 2010 to 2013 with a forecast to 2016 (in millions)
- What are some of the reasons that you have abandoned a shopping cart with items you’ve added for purchase?
- What are some of the reasons that you have abandoned a shopping cart with items you’ve added for purchase?
- Change in then number of online shoppers in the United Kingdom (UK) from 2013 to 2015, by age group
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