Otherwise use of money invested in reward-based crowdfunding in the UK 2014

This statistic shows the ways funders would otherwise use the money they invest into reward-based crowdfunding in the United Kingdom as of 2014. According to the survey, 64 percent of people funding projects through reward-based crowdfunding invested money that they would otherwise spend on a day to day basis.

United Kingdom: What would you otherwise do with the money you use to back crowdfunding campaigns?

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Source

Release date

November 2014

Region

United Kingdom

Survey time period

March to September 2014

Special properties

Funders*

Supplementary notes

The source adds the following information: "Within reward-based crowdfunding individuals donate towards a specific project with the expectation of receiving a tangible non financial reward or product at a later date".
* The source clarifies the methodology as follows: "Four stages of research activity were carried out from March to September 2014. (1) Stage one involved collecting primary transactional data directly from alternative finance platforms. (2) Stage two consisted of designing and distributing model-specific questionnaires to survey funders and fundraisers of alternative finance. In total 15,658 users were surveyed. (3) Stage three conducted in association with ACCA and PwC included two external national surveys to understand the level of awareness among consumers of alternative finance. 2,007 consumers and 506 SMEs were surveyed. (4) Stage four was the industry-wide tracking survey among UK crowdfunding associations and P2P associations to gather industrial figures for year 2014. Transactional data was collected for quarters one to three of 2014."

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