Future use & recommendation of reward-based crowdfunding after failure in the UK 2014

This statistic shows the willingness of fundraisers to try reward-based crowdfunding platforms again or recommend them to others after unsuccessful attempts to raise funds through them in the United Kingdom in 2014. According to the survey, on the UK alternative finance market, approximately 78 percent of respondents said they would try again and 74 percent would recommend those platforms to others.

Having failed to raise funds through reward-based crowdfunding would you try it again in the future or recommend to someone else?

YesNo
try it again in the future?78%22%
recommend it to someone else?74%26%
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Source

Release date

November 2014

Region

United Kingdom

Survey time period

March to September 2014

Special properties

Unsuccessful fundraisers*

Supplementary notes

The source adds the following information: "Within reward-based crowdfunding individuals donate towards a specific project with the expectation of receiving a tangible non financial reward or product at a later date".

* The source clarifies the methodology as follows: "Four stages of research activity were carried out from March to September 2014. (1) Stage one involved collecting primary transactional data directly from alternative finance platforms. (2) Stage two consisted of designing and distributing model-specific questionnaires to survey funders and fundraisers of alternative finance. In total 15,658 users were surveyed. (3) Stage three conducted in association with ACCA and PwC included two external national surveys to understand the level of awareness among consumers of alternative finance. 2,007 consumers and 506 SMEs were surveyed. (4) Stage four was the industry-wide tracking survey among UK crowdfunding associations and P2P associations to gather industrial figures for year 2014. Transactional data was collected for quarters one to three of 2014."

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