This statistic shows a ranking of purchase decision factors according to consumers in Vietnam in 2015. During the survey period it was found that 45 percent of Vietnamese consumers had recently bought a product based on an urgent need.
Which of the following were factors in your purchase decision?
The original survey question was phrased by the source as follows: "Which of the following apply to / were factors in your purchase decision? It was ..."
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Google. (June 10, 2015). Which of the following were factors in your purchase decision? [Graph]. In Statista. Retrieved January 18, 2025, from https://www.statista.com/statistics/374362/purchase-decision-factors-vietnam/?__sso_cookie_checker=failed
Google. "Which of the following were factors in your purchase decision?." Chart. June 10, 2015. Statista. Accessed January 18, 2025. https://www.statista.com/statistics/374362/purchase-decision-factors-vietnam/?__sso_cookie_checker=failed
Google. (2015). Which of the following were factors in your purchase decision?. Statista. Statista Inc.. Accessed: January 18, 2025. https://www.statista.com/statistics/374362/purchase-decision-factors-vietnam/?__sso_cookie_checker=failed
Google. "Which of The following Were Factors in Your Purchase Decision?." Statista, Statista Inc., 10 Jun 2015, https://www.statista.com/statistics/374362/purchase-decision-factors-vietnam/?__sso_cookie_checker=failed
Google, Which of the following were factors in your purchase decision? Statista, https://www.statista.com/statistics/374362/purchase-decision-factors-vietnam/?__sso_cookie_checker=failed (last visited January 18, 2025)
Which of the following were factors in your purchase decision? [Graph], Google, June 10, 2015. [Online]. Available: https://www.statista.com/statistics/374362/purchase-decision-factors-vietnam/?__sso_cookie_checker=failed