Reasons for funding projects via donation-based platform in UK 2014, by importance

When backing projects through a donation-based crowdfunding platform, how important are the following for your decision to fund?

Reasons for funding projects via donation-based platform in UK 2014, by importance This statistic shows the factors influencing a funder's decision to fund projects through donation-based crowdfunding platforms, rated by importance. The data is taken from a survey on the altnerative finance industry in the United Kingdom (UK), conducted in 2014. At that time 64 percent of funders said that "how their money would be spent" was a very important factor in their decision to fund.
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When backing projects through a donation-based crowdfunding platform, how important are the following for your decision to fund?

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Very importantImportantNeither important nor unimportantUnimportantVery unimportant
How fundraised money will be spent64%31%4%0%0%
I feel my money is making a difference56%40%4%0%0%
Doing a social or environmental good49%41%9%0%1%
The quality of the team41%49%6%0%1%
Supporting someone I know (friends or family)40%29%18%9%4%
Supporting a local project / organisation27%34%29%7%3%
The quality of the campaign pitch26%44%21%6%3%
Supporting a project that will benefit my local community17%26%39%11%7%
Fund something I can benefit from as a local resident11%16%41%16%16%
Funding project has received to date11%21%39%21%7%
Getting a product / service I wouldn't otherwise be able to get9%17%36%25%13%
Get more involved with my local community7%28%45%12%9%
Curiosity4%22%32%19%23%
Social pressure3%3%17%23%54%
Very importantImportantNeither important nor unimportantUnimportantVery unimportant
How fundraised money will be spent64%31%4%0%0%
I feel my money is making a difference56%40%4%0%0%
Doing a social or environmental good49%41%9%0%1%
The quality of the team41%49%6%0%1%
Supporting someone I know (friends or family)40%29%18%9%4%
Supporting a local project / organisation27%34%29%7%3%
The quality of the campaign pitch26%44%21%6%3%
Supporting a project that will benefit my local community17%26%39%11%7%
Fund something I can benefit from as a local resident11%16%41%16%16%
Funding project has received to date11%21%39%21%7%
Getting a product / service I wouldn't otherwise be able to get9%17%36%25%13%
Get more involved with my local community7%28%45%12%9%
Curiosity4%22%32%19%23%
Social pressure3%3%17%23%54%
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This statistic shows the factors influencing a funder's decision to fund projects through donation-based crowdfunding platforms, rated by importance. The data is taken from a survey on the altnerative finance industry in the United Kingdom (UK), conducted in 2014. At that time 64 percent of funders said that "how their money would be spent" was a very important factor in their decision to fund.
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