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Canada: purchase channels after offline research 2014

This statistic shows which purchase channel consumers in Canada chose after doing offline product research in 2014. During the survey period it was found that 15 percent of Canadian respondents had made their purchase online after having previously conducted offline research.

After researching offline, where did you make your purchase?

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Sources

Release date

October 2014

Region

Canada

Survey time period

January to March 2014

Number of respondents

1,736 respondents

Age group

16 years and older

Special properties

internet users, who recently made a purchase and researched offline

Method of interview

Online panel

Supplementary notes

The original survey question was phrased by the source as follows: "Where did you make your purchase?"
The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."

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Statistics on "Holiday season shopping in Canada"

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