This statistic shows which purchase channel consumers in Switzerland chose after doing offline product research in 2014. During the survey period it was found that 27 percent of Swiss respondents had made their purchase online after having previously conducted offline research.
After researching offline, where did you make your purchase?
internet users, who recently made a purchase and researched offline
Method of interview
Online panel
Supplementary notes
The original survey question was phrased by the source as follows: "Where did you make your purchase?" The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."
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Google. (October 26, 2014). After researching offline, where did you make your purchase? [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/375729/purchase-channels-after-offline-research-switzerland/?__sso_cookie_checker=failed
Google. "After researching offline, where did you make your purchase?." Chart. October 26, 2014. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/375729/purchase-channels-after-offline-research-switzerland/?__sso_cookie_checker=failed
Google. (2014). After researching offline, where did you make your purchase?. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/375729/purchase-channels-after-offline-research-switzerland/?__sso_cookie_checker=failed
Google. "After Researching Offline, Where Did You Make Your Purchase?." Statista, Statista Inc., 26 Oct 2014, https://www.statista.com/statistics/375729/purchase-channels-after-offline-research-switzerland/?__sso_cookie_checker=failed
Google, After researching offline, where did you make your purchase? Statista, https://www.statista.com/statistics/375729/purchase-channels-after-offline-research-switzerland/?__sso_cookie_checker=failed (last visited February 07, 2025)
After researching offline, where did you make your purchase? [Graph], Google, October 26, 2014. [Online]. Available: https://www.statista.com/statistics/375729/purchase-channels-after-offline-research-switzerland/?__sso_cookie_checker=failed