Factors influencing U.S. consumer healthcare purchasing decisions 2014

Distribution of factors for U.S. consumer healthcare purchasing decisions as of 2014

Factors influencing U.S. consumer healthcare purchasing decisions 2014 This survey illustrates the factors that are most important among adult U.S. consumers in regards to their healthcare purchasing decisions, as of 2014. Some 42 percent of consumers reported that word-of-mouth recommendations from friends or family was important in making decisions about purchasing healthcare products or services. The healthcare industry is producing services and products that are available directly to the consumers such as wearable devices and mobile apps that meet patient demand for a more direct access to their own healthcare needs.
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Distribution of factors for U.S. consumer healthcare purchasing decisions as of 2014

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Percentage of respondents
Price82%
High quality ratings by other customers64%
High quality ratings by government or other well-known agency47%
Word-of-mouth recommendations from friends or family42%
Brand name35%
Partnerships the company has with others30%
Percentage of respondents
Price82%
High quality ratings by other customers64%
High quality ratings by government or other well-known agency47%
Word-of-mouth recommendations from friends or family42%
Brand name35%
Partnerships the company has with others30%
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This survey illustrates the factors that are most important among adult U.S. consumers in regards to their healthcare purchasing decisions, as of 2014. Some 42 percent of consumers reported that word-of-mouth recommendations from friends or family was important in making decisions about purchasing healthcare products or services. The healthcare industry is producing services and products that are available directly to the consumers such as wearable devices and mobile apps that meet patient demand for a more direct access to their own healthcare needs.
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