Number of magazine brand readers in the United Kingdom 2019-2020

From April 2019 to March 2020, 43.5 million adults consumed magazine brands monthly in the United Kingdom (UK). Nearly 24.8 million consumed so-called women’s monthly magazines. BBC Good Food, a leading women’s magazine in the UK, reached over 17 million readers and website visitors over the same time period.

Magazine print sales in decline in the UK

The sales volume of printed magazines has taken a major hit in recent years, falling from 820.1 million copies of magazine titles sold in 2011 to just 373.8 million copies in 2018. In consequence, a general decrease was observed in the annual revenue from printed magazines sales, with figures at 634.2 million British pounds in 2018, down from roughly 1.2 billion British pounds in 2011.

Towards a digital consumption

While print magazines consumption has been falling continuously, a different tendency was observed when it came to the digital magazine sector. In this regard, the sales volume of the digital sector grew by 31.6 percent in 2018 from the previous year. As of 2019, 51 percent of adults in Great Britain consumed magazines monthly through their phones compared to roughly 40 percent individuals reading print magazines. 

Number of adults consuming magazine brands monthly in the United Kingdom (UK) from April 2019 to March 2020**, by nation and sector

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Sources

Release date

September 2020

Region

United Kingdom (Great Britain)

Survey time period

April 2019 to March 2020

Age group

15 years and older

Supplementary notes

* Includes reach across print and digital platforms.

**PAMCo 3 2020: April ’19 – Mar ’20 print data* fused with June ’20 Comscore data

For more information on the methodology of this survey click here.

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Statistics on "Magazine industry in the United Kingdom (UK)"

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