This statistic shows retail e-commerce sales as a percent of total retail sales in United States from 2013 to 2019, and a forecast until 2024. In 2019, e-commerce sales accounted for 11 percent of all retail sales in United States, this figure is expected to reach 15 percent in 2021. In 2017, the leading e-retailer in the United States was Amazon with 54.47 billion U.S. dollars in e-commerce sales of physical goods in the United States. Traditional brick-and-mortar retailers have also been catching up on the sales potential of online sales - in 2017, Walmarts U.S. e-commerce sales amounted to an estimated 14 billion U.S. dollars.
E-commerce as percentage of total retail sales in United States from 2013 to 2024
* Forecast Includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes or money transfers, food services and drinking place sales, gambling and other vice goods sales. 2013 to 2017 data from previous publications.
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59$39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Statistics on "Retail industry advertising in the U.S."
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
eMarketer. (October 12, 2020). E-commerce as percentage of total retail sales in United States from 2013 to 2024 [Graph]. In Statista. Retrieved December 03, 2021, from https://www.statista.com/statistics/379112/e-commerce-share-of-retail-sales-in-us/
eMarketer. "E-commerce as percentage of total retail sales in United States from 2013 to 2024." Chart. October 12, 2020. Statista. Accessed December 03, 2021. https://www.statista.com/statistics/379112/e-commerce-share-of-retail-sales-in-us/
eMarketer. (2020). E-commerce as percentage of total retail sales in United States from 2013 to 2024. Statista. Statista Inc.. Accessed: December 03, 2021. https://www.statista.com/statistics/379112/e-commerce-share-of-retail-sales-in-us/
eMarketer. "E-commerce as Percentage of Total Retail Sales in United States from 2013 to 2024." Statista, Statista Inc., 12 Oct 2020, https://www.statista.com/statistics/379112/e-commerce-share-of-retail-sales-in-us/
eMarketer, E-commerce as percentage of total retail sales in United States from 2013 to 2024 Statista, https://www.statista.com/statistics/379112/e-commerce-share-of-retail-sales-in-us/ (last visited December 03, 2021)
