• United States: e-commerce share of retail sales 2024

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This statistic shows retail e-commerce sales as a percent of total retail sales in United States from 2013 to 2019, and a forecast until 2024. In 2019, e-commerce sales accounted for 11 percent of all retail sales in United States, this figure is expected to reach 15 percent in 2021. In 2017, the leading e-retailer in the United States was Amazon with 54.47 billion U.S. dollars in e-commerce sales of physical goods in the United States. Traditional brick-and-mortar retailers have also been catching up on the sales potential of online sales - in 2017, Walmarts U.S. e-commerce sales amounted to an estimated 14 billion U.S. dollars.

E-commerce share of total retail sales in United States from 2013 to 2024

Characteristic	Percentage of e-commerce sales
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Source

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Source

Release date

October 2020

More information

Region

United States

Survey time period

2013 to 2019

Special properties

including services

Supplementary notes

* Forecast
Includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes or money transfers, food services and drinking place sales, gambling and other vice goods sales. 2013 to 2017 data from previous publications.