U.S. e-commerce share of retail sales 2021-2025

In 2020, e-commerce sales accounted for over 14 percent of all retail sales in the United States and were forecast to rise to nearly 22 percent by 2025. In 2021, Amazon and eBay were the most visited e-commerce sites in the North American country. Traditional brick-and-mortar retailers have also been catching up on the sales potential of online sales, with Costco, Walmart, and Target ranking among the fastest-growing companies based in online retail sales.

E-commerce as percentage of total retail sales in the United States from 2013 to 2025

Characteristic	Share of total retail sales
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Release date

February 2022

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Region

United States

Survey time period

2013 to 2020

Supplementary notes

* Starting from the indicated year, figures are forecasts from October 2021.
Data from 2013 to 2018 comes from previous publications.

Includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes or money transfers, food services and drinking place sales, gambling and other vice goods sales.