E-commerce share of total retail sales in United States from 2013 to 2021

United States: e-commerce share of retail sales 2013-2021 This statistic shows retail e-commerce sales as a percent of total retail sales in United States from 2013 to 2017, and a forecast until 2021. In 2017, e-commerce sales accounted for 9 percent of all retail sales in United States, this figure is expected to reach 12.4 percent in 2020. In 2016, the leading e-retailer in the United States was Amazon with 46.66 billion U.S. dollars in e-commerce sales of physical goods in the United States. Traditional brick-and-mortar retailers have also been catching up on the sales potential of online sales - in 2016, Walmarts U.S. e-commerce sales amounted to an estimated 12.73 billion U.S. dollars.
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Percentage of e-commerce sales
20135.8%
20146.5%
20157.3%
20168%
20179%
2018*10%
2019*11.1%
2020*12.4%
2021*13.7%
Percentage of e-commerce sales
20135.8%
20146.5%
20157.3%
20168%
20179%
2018*10%
2019*11.1%
2020*12.4%
2021*13.7%
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Description Source More information
This statistic shows retail e-commerce sales as a percent of total retail sales in United States from 2013 to 2017, and a forecast until 2021. In 2017, e-commerce sales accounted for 9 percent of all retail sales in United States, this figure is expected to reach 12.4 percent in 2020. In 2016, the leading e-retailer in the United States was Amazon with 46.66 billion U.S. dollars in e-commerce sales of physical goods in the United States. Traditional brick-and-mortar retailers have also been catching up on the sales potential of online sales - in 2016, Walmarts U.S. e-commerce sales amounted to an estimated 12.73 billion U.S. dollars.
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Release date
November 2017
Region
United States
Survey time period
2013 to 2017
Special properties
including services
Supplementary notes
* Forecast
Includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets. 2013 to 2015 data from previous publications.

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