E-commerce share of total retail sales in United States from 2013 to 2021

United States: e-commerce share of retail sales 2013-2021 This statistic shows retail e-commerce sales as a percent of total retail sales in United States from 2013 to 2017, and a forecast until 2021. In 2017, e-commerce sales accounted for 9 percent of all retail sales in United States, this figure is expected to reach 12.4 percent in 2020. In 2016, the leading e-retailer in the United States was Amazon with 46.66 billion U.S. dollars in e-commerce sales of physical goods in the United States. Traditional brick-and-mortar retailers have also been catching up on the sales potential of online sales - in 2016, Walmarts U.S. e-commerce sales amounted to an estimated 12.73 billion U.S. dollars.
Show more
Loading statistic...
Percentage of e-commerce sales
20135.8%
20146.5%
20157.3%
20168%
20179%
2018*10%
2019*11.1%
2020*12.4%
2021*13.7%
Percentage of e-commerce sales
20135.8%
20146.5%
20157.3%
20168%
20179%
2018*10%
2019*11.1%
2020*12.4%
2021*13.7%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
This statistic shows retail e-commerce sales as a percent of total retail sales in United States from 2013 to 2017, and a forecast until 2021. In 2017, e-commerce sales accounted for 9 percent of all retail sales in United States, this figure is expected to reach 12.4 percent in 2020. In 2016, the leading e-retailer in the United States was Amazon with 46.66 billion U.S. dollars in e-commerce sales of physical goods in the United States. Traditional brick-and-mortar retailers have also been catching up on the sales potential of online sales - in 2016, Walmarts U.S. e-commerce sales amounted to an estimated 12.73 billion U.S. dollars.
Show more
Release date
November 2017
Region
United States
Survey time period
2013 to 2017
Special properties
including services
Supplementary notes
* Forecast
Includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets. 2013 to 2015 data from previous publications.

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "E-commerce worldwide"

  • Overview
The most important statistics
  • Digital shoppers
  • Shopping behavior
  • Mobile retail
  • Digital payment
The most important statistics
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

5 News

We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.