Primary reason for digital shoppers in the United States to abandon their carts in 2016 and 2017

Digital shoppers: reasons for abandoning carts U.S. 2016-2017 This statistic presents information on the primary reasons for digital shoppers to abandon their carts in the United States in 2016 and 2017. During the most recent survey period, 54 percent of respondents stated they had abandoned shopping carts due to the cost of shipping.
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20162017
Expensive shipping63%54%
Only browsing57%40%
Only researching48%38%
No free shipping44%39%
Unaware of shipping costs35%24%
Slow shipping22%26%
Long process19%21%
Bad site navigation18%16%
20162017
Expensive shipping63%54%
Only browsing57%40%
Only researching48%38%
No free shipping44%39%
Unaware of shipping costs35%24%
Slow shipping22%26%
Long process19%21%
Bad site navigation18%16%

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Description Source More information
This statistic presents information on the primary reasons for digital shoppers to abandon their carts in the United States in 2016 and 2017. During the most recent survey period, 54 percent of respondents stated they had abandoned shopping carts due to the cost of shipping.
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Release date
October 2017
Region
United States
Survey time period
2016 and 2017
Age group
16 years and older
Special properties
shop online at least once a month
Method of interview
Online survey

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