This statistic presents information on the primary reasons for digital shoppers to abandon their carts in the United States in 2016 and 2017. During the most recent survey period, 54 percent of respondents stated they had abandoned shopping carts due to the cost of shipping.
Primary reason for digital shoppers in the United States to abandon their carts in 2016 and 2017
This statistic presents information on the primary reasons for digital shoppers to abandon their carts in the United States in 2016 and 2017. During the most recent survey period, 54 percent of respondents stated they had abandoned shopping carts due to the cost of shipping.
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| 2016 | 2017 | |
|---|---|---|
| Expensive shipping | 63% | 54% |
| Only browsing | 57% | 40% |
| Only researching | 48% | 38% |
| No free shipping | 44% | 39% |
| Unaware of shipping costs | 35% | 24% |
| Slow shipping | 22% | 26% |
| Long process | 19% | 21% |
| Bad site navigation | 18% | 16% |
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