Digital shoppers: reasons for abandoning carts U.S. 2018

Primary reason for digital shoppers in the United States to abandon their carts as of November 2018

Digital shoppers: reasons for abandoning carts U.S. 2018 This statistic presents information on the primary reasons for digital shoppers to abandon their carts in the United States as of November 2018. During the most recent survey period, 63 percent of respondents stated they had abandoned shopping carts due to the cost of shipping.
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Primary reason for digital shoppers in the United States to abandon their carts as of November 2018

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Share of respondents
Shipping costs too much63%
Discount code doesn't work46%
Order takes forever to ship36%
Have to re-enter credit card info30%
Have to re-enter shipping info25%
Share of respondents
Shipping costs too much63%
Discount code doesn't work46%
Order takes forever to ship36%
Have to re-enter credit card info30%
Have to re-enter shipping info25%
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This statistic presents information on the primary reasons for digital shoppers to abandon their carts in the United States as of November 2018. During the most recent survey period, 63 percent of respondents stated they had abandoned shopping carts due to the cost of shipping.
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Release date
November 2018
Region
United States
Survey time period
November 2018
Age group
18 years and older
Method of interview
Online survey
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