U.S. consumers' purchase location of shampoos and conditioners 2014

Where or how do you typically purchase your shampoos and conditioners?*

U.S. consumers' purchase location of shampoos and conditioners 2014 This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in June 2014, asking the respondents where they usually purchase their shampoo and/or conditioners. Some 12 percent of U.S. adults indicated that they buy their shampoo/conditioner online.
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Where or how do you typically purchase your shampoos and conditioners?*

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Share of respondents
"Big Box" retail store (e.g., Walmart, Target)62%
Grocery store/Supermarket36%
Pharmacy (e.g., CVS, Walgreens)31%
Online (Net)12%
Online mass merchandiser (e.g., Amazon, drugstore.com)8%
Department Stores (e.g., Macy's, Nordstrom)5%
In-person at a specialty beauty products merchant (e.g., Sephora)4%
Online specialty beauty products merchant (e.g., Sephora, Ultra)3%
In-person/not in a store (e.g., Avon, Mary Kay)2%
Online through a "sampling" membership program (e.g. Ipsy, Birchbox)1%
Online through a specific brand's website (e.g., Clairol, CoverGirl)1%
Somewhere else10%
Share of respondents
"Big Box" retail store (e.g., Walmart, Target)62%
Grocery store/Supermarket36%
Pharmacy (e.g., CVS, Walgreens)31%
Online (Net)12%
Online mass merchandiser (e.g., Amazon, drugstore.com)8%
Department Stores (e.g., Macy's, Nordstrom)5%
In-person at a specialty beauty products merchant (e.g., Sephora)4%
Online specialty beauty products merchant (e.g., Sephora, Ultra)3%
In-person/not in a store (e.g., Avon, Mary Kay)2%
Online through a "sampling" membership program (e.g. Ipsy, Birchbox)1%
Online through a specific brand's website (e.g., Clairol, CoverGirl)1%
Somewhere else10%
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This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in June 2014, asking the respondents where they usually purchase their shampoo and/or conditioners. Some 12 percent of U.S. adults indicated that they buy their shampoo/conditioner online.
Show more
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