Top 10 watch brands amongst upper-income U.S. teenagers 2018

This statistic depicts the leading watch brands amongst upper-income teenagers in the United States as of Fall 2018. The survey revealed that 39 percent of upper-income teens had a preference for Rolex watches.

Leading watch brands amongst upper-income teens in the United States as of Fall 2018*

Share of total
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Release date

October 2018


United States

Survey time period

Fall 2018

Number of respondents

2,400 respondents

Special properties

Average age: 15.9 years

Method of interview

Face-to-face interview, online survey

Supplementary notes

*Upper-income group (Household income of $102,000).

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Statistics on "Michael Kors"

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