Digital advertising: bot traffic share in the U.S. Q1-Q3 2014, by device

Published by Statista Research Department, Jan 20, 2015
The statistic shows the share of bot traffic in digital advertising in the United States from the first to third quarter of 2014, by device. It was found that 35.1 percent of ad impressions served on desktop in the first quarter of 2014 had been observed by bots.

Share of bot traffic in digital advertising in the United States from 1st to 3rd quarter 2014, by device

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Release date

January 2015

Region

United States

Survey time period

Q1 to Q3 2014

Special properties

impressions observed on Solve Media's platform; broader industry metrics may vary

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