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Reach of The Guardian and The Observer in Great Britain 2019, by demographic

Monthly reach of The Guardian and The Observer in Great Britain from July 2018 to June 2019, by demographic group (in 1,000s)

by Statista Research Department, last edited Nov 14, 2019
Reach of The Guardian and The Observer in Great Britain 2019, by demographic Here we see the reach of The Guardian and The Observer in Great Britain, with different demographic groups. It is interesting to note that reach was at fairly similar levels among men and women. However, there was a noticeable difference between social groups. There were many more readers from a middle-class background (ABC1) than there were readers from the C2D2 group. More than twice as many, in fact.

Reach for The Sun

The Guardian and The Observer were not the newspapers with the highest reach from 2018 to 2019. It was The Sun that saw the highest reach that year, The Guardian had the sixth highest. And how did they compare to other online news brands in the UK? BBC News online was by far the most popular, followed by the Mail online. The Guardian online was the third most popular online news brand as of February 2019.

Accessing the news online

More and more people access news online these days. But which is the main way of accessing online news? That’s right, the smartphone. A 2019 survey revealed that half of us use our smartphones to access news online, 28 percent via a computer, and 16 percent with a tablet.

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Monthly reach of The Guardian and The Observer in Great Britain from July 2018 to June 2019, by demographic group (in 1,000s)

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