Reach of The Guardian and The Observer in Great Britain 2019-2020, by demographic

The reach of The Guardian and The Observer in Great Britain are displayed based on different demographic groups. It is interesting to note that reach was at a higher level among women compared to men. There was also a noticeable difference between social groups. There were more readers from a middle-class background (ABC1) than there were readers from the C2DE group. More than twice as many, in fact.

Reach for The Sun

The Guardian and The Observer were not the newspapers with the highest reach from 2018 to 2019. It was The Sun that saw the highest reach that year, The Guardian had the sixth highest. And how did they compare to other online news brands in the UK? BBC News online was by far the most popular, followed by the Mail online. The Guardian online was the third most popular online news brand as of February 2019.

Accessing the news online

More and more people access news online these days. But which is the main way of accessing online news? That’s right, the smartphone. A 2019 survey revealed that half of us use our smartphones to access news online, 28 percent via a computer, and 16 percent with a tablet.

Monthly reach of The Guardian and The Observer in Great Britain from April 2019 to March 2020, by demographic group

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Sources

Release date

June 2020

Region

United Kingdom (Great Britain)

Survey time period

April 2019 to March 2020

Age group

15 years and older

Supplementary notes

* The source provided the additional information: "Net reach of the title across printed and digital format." Refers to readers and visitors.

The website theguardian.com is not specific to the one print title but a portal or website serving more than one title. Figures for both print titles have been provided here.
For more information on the methodology of this survey click here.

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