The graph presents the leading reasons why social media promoters follow brands or products worldwide as of May 2015. According to the source, 53 percent of social media promoters, those who are very likely to recommend brands or products to friends and family, said they followed those brands because they wanted to be able to give direct feedback.
Reasons for social media promoters to follow or like brands or products worldwide as of May 2015
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eMarketer, & Ogilvy & Mather. (July 22, 2015). Reasons for social media promoters to follow or like brands or products worldwide as of May 2015 [Graph]. In Statista. Retrieved February 17, 2025, from https://www.statista.com/statistics/380939/reasons-follow-brands-social-media-promoters-worldwide/?__sso_cookie_checker=failed
eMarketer, und Ogilvy & Mather. "Reasons for social media promoters to follow or like brands or products worldwide as of May 2015." Chart. July 22, 2015. Statista. Accessed February 17, 2025. https://www.statista.com/statistics/380939/reasons-follow-brands-social-media-promoters-worldwide/?__sso_cookie_checker=failed
eMarketer, Ogilvy & Mather. (2015). Reasons for social media promoters to follow or like brands or products worldwide as of May 2015. Statista. Statista Inc.. Accessed: February 17, 2025. https://www.statista.com/statistics/380939/reasons-follow-brands-social-media-promoters-worldwide/?__sso_cookie_checker=failed
eMarketer, and Ogilvy & Mather. "Reasons for Social Media Promoters to Follow or like Brands or Products Worldwide as of May 2015." Statista, Statista Inc., 22 Jul 2015, https://www.statista.com/statistics/380939/reasons-follow-brands-social-media-promoters-worldwide/?__sso_cookie_checker=failed
eMarketer & Ogilvy & Mather, Reasons for social media promoters to follow or like brands or products worldwide as of May 2015 Statista, https://www.statista.com/statistics/380939/reasons-follow-brands-social-media-promoters-worldwide/?__sso_cookie_checker=failed (last visited February 17, 2025)
Reasons for social media promoters to follow or like brands or products worldwide as of May 2015 [Graph], eMarketer, & Ogilvy & Mather, July 22, 2015. [Online]. Available: https://www.statista.com/statistics/380939/reasons-follow-brands-social-media-promoters-worldwide/?__sso_cookie_checker=failed