Level of certainty about travel brands prior to planning in the U.S. 2014, by type

This statistic shows the level of certainty about travel brands among leisure travelers prior to planning in the United States as of May 2014, by type. During the survey, 23 percent of respondents said they were absolutely certain which brand or company they were going to use in terms of air travel before they started planning.

When you first begin looking for information for your personal or leisure trips, typically how certain are you about the specific company/brand you want to book with before you begin researching?

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Source

Release date

June 2014

Region

United States

Survey time period

May 12 to June 4, 2014

Number of respondents

3,500 respondents

Age group

21-64 years

Special properties

respondents reside in the U.S., go online at least once per month, and have traveled at least once for personal reasons (or a minimum of three times for business) within the past six months

Supplementary notes

The source does not specify the type of survey.
The source does not provide any information regarding percentage points exceeding 100 percent.

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