Reasons for switching loyalty programs among leisure travelers in the U.S. 2014

This statistic shows the reasons for switching or trying a different loyalty or rewards program among leisure travelers in the United States as of May 2014. During the survey, 54 percent of respondents said they would switch loyalty programs for better perks.

Reasons for switching or trying a different loyalty or rewards program among leisure travelers in the United States as of May 2014

Share of respondents
Would switch for any reason (net)88%
Better perks54%
Faster/easier to earn free flights, hotels rooms, rental cars, etc.52%
Exclusive benefits31%
Larger network/multiple routes or locations27%
Ability to leverage points with other specific companies/partner hotels26%
Personalized recommendations either pre-trip or during trip13%
Other4%
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Source

Release date

June 2014

Region

United States

Survey time period

May 12 to June 4, 2014

Number of respondents

2,364 respondents

Age group

21-64 years

Special properties

respondents reside in the U.S., go online at least once per month, and have traveled at least once for personal reasons (or a minimum of three times for business) within the past six months and are loyalty/reward program members

Supplementary notes

The source does not specify the type of survey.
Multiple answers were possible.

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