Reasons for switching loyalty programs among affluent travelers in the U.S. 2014

Reasons for switching or trying a different loyalty or rewards program among affluent travelers in the United States as of May 2014

by Statista Research Department, last edited Jun 30, 2014
Reasons for switching loyalty programs among affluent travelers in the U.S. 2014 This statistic shows the reasons for switching or trying a different loyalty or rewards program among affluent travelers in the United States as of May 2014. During the survey, 65 percent of respondents said they would switch loyalty programs for better perks.
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Reasons for switching or trying a different loyalty or rewards program among affluent travelers in the United States as of May 2014

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Share of respondents
Would switch for any reason (net)92%
Better perks65%
Faster/easier to earn free flights, hotels rooms, rental cars, etc.65%
Larger network/multiple routes or locations36%
Ability to leverage points with other specific companies/partner hotels34%
Exclusive benefits33%
Personalized recommendations either pre-trip or during trip10%
Other3%
Share of respondents
Would switch for any reason (net)92%
Better perks65%
Faster/easier to earn free flights, hotels rooms, rental cars, etc.65%
Larger network/multiple routes or locations36%
Ability to leverage points with other specific companies/partner hotels34%
Exclusive benefits33%
Personalized recommendations either pre-trip or during trip10%
Other3%
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by Statista Research Department, last edited Jun 30, 2014
This statistic shows the reasons for switching or trying a different loyalty or rewards program among affluent travelers in the United States as of May 2014. During the survey, 65 percent of respondents said they would switch loyalty programs for better perks.
Show more
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