Affluent travel: switching loyalty programs U.S. 2014

This statistic shows the reasons for switching or trying a different loyalty or rewards program among affluent travelers in the United States as of May 2014. During the survey, 65 percent of respondents said they would switch loyalty programs for better perks.

Reasons for switching or trying a different loyalty or rewards program among affluent travelers in the United States as of May 2014

Characteristic	Share of respondents
Would switch for any reason (net)	92%
Better perks	65%
Faster/easier to earn free flights, hotels rooms, rental cars, etc.	65%
Larger network/multiple routes or locations	36%
Ability to leverage points with other specific companies/partner hotels	34%
Exclusive benefits	33%
Personalized recommendations either pre-trip or during trip	10%
Other	3%

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Release date

June 2014

More information

Region

United States

Survey time period

May 12 to June 4, 2014

Number of respondents

1,422 respondents

Age group

21-64 years

Special properties

affluent travelers (with a household income above 250,000 U.S. dollars) who reside in the U.S., go online at least once per month, have traveled at least once for personal reasons (or a minimum of three times for business) within the past six months and are loyalty/reward program members

Supplementary notes

The source does not specify the type of survey.
Multiple answers were possible.

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