The statistic shows marketers' opinion of the future of e-mail marketing worldwide by 2020. According to 40 percent of respondents, e-mail marketing will stay at the same level, while 26 percent surveyed marketers said that it will slightly increase over the next five years.
Opinions on the future of e-mail marketing according to industry professionals worldwide as of January 2015
among marketers with decision-making authority and who send out more than 500 thousand promotional emails per month
Supplementary notes
The source does not provide information on the type of the survey. The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
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MarketingCharts. (January 16, 2015). Opinions on the future of e-mail marketing according to industry professionals worldwide as of January 2015 [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/381645/marketers-view-of-email-marketing-future/?__sso_cookie_checker=failed
MarketingCharts. "Opinions on the future of e-mail marketing according to industry professionals worldwide as of January 2015." Chart. January 16, 2015. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/381645/marketers-view-of-email-marketing-future/?__sso_cookie_checker=failed
MarketingCharts. (2015). Opinions on the future of e-mail marketing according to industry professionals worldwide as of January 2015. Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/381645/marketers-view-of-email-marketing-future/?__sso_cookie_checker=failed
MarketingCharts. "Opinions on The Future of E-mail Marketing According to Industry Professionals Worldwide as of January 2015." Statista, Statista Inc., 16 Jan 2015, https://www.statista.com/statistics/381645/marketers-view-of-email-marketing-future/?__sso_cookie_checker=failed
MarketingCharts, Opinions on the future of e-mail marketing according to industry professionals worldwide as of January 2015 Statista, https://www.statista.com/statistics/381645/marketers-view-of-email-marketing-future/?__sso_cookie_checker=failed (last visited February 11, 2025)
Opinions on the future of e-mail marketing according to industry professionals worldwide as of January 2015 [Graph], MarketingCharts, January 16, 2015. [Online]. Available: https://www.statista.com/statistics/381645/marketers-view-of-email-marketing-future/?__sso_cookie_checker=failed
