Smartwatch device unit sales in the U.S. 2013-2018

In 2018, an estimated 15.3 million smartwatches were sold in the United States. Between 2013 and 2018 annual smartwatch sales grew from just 600 thousand units to over 15 million as these devices skyrocketed in popularity.


While digital wristwatches have been around for decades, true smartwatches are a relatively new phenomena in the consumer electronics industry. These modern devices typically include features like touchscreens, biometric monitoring, and internet connections. Consumer electronics giants Apple and Samsung are the biggest names in the industry, controlling a combined market share of over 60 percent. Estimates suggest that over 90 million of these devices will be shipped around the world in 2019 with this figure rising to over 130 million by 2023.


Smartwatches are often classified under the overarching consumer wearables market which also includes products like smart wristbands, smart clothing, and head mounted displays. The internet connections present in many of these devices allow them to share statistics and information with other smart devices, forming a network which is often referred to as the Internet of Things (IoT).

Smartwatch devices unit sales in the United States from 2013 to 2018

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Release date

November 2018


United States

Survey time period

2013 to 2018

Supplementary notes

* Estimate

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Statistics on "Smartwatches"

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