Ranking of pharma companies by social media engagement 2014

This statistic displays the top 10 pharmaceutical companies based on ranking by the IMS Health Social Media Engagement Index as of January 2014. At this time, Pfizer achieved a score of 20. This score exhibits the companies' usage of social media for healthcare topics. The Indices were studied based on Twitter, Facebook, and Youtube profiles and measured based on attributes like number of posts, replies, and shares. Medium-sized companies can often better utilize social media due to more flexibility and smaller target audiences.

Top 10 pharmaceutical companies ranked by IMS Health Social Media Engagement Index as of 2014

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Source

Release date

January 2014

Region

Worldwide

Survey time period

As of January 2014

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Statistics on "Social media usage in the European Union (EU)"

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