Global pharma companies by Youtube total views per post 2012-2013

This statistic displays selected top global pharmaceutical companies by the total number of Youtube views per post based on IMS Health Social Media Engagement Index data, as of January 2014 for the preceding 24 months. During this time, Pfizer received about 15,987 views per post.

Social media and top pharma companies

GlaxoSmithKline and Novartis have generated some of the highest viewerships from their Youtube channels. The companies received an average of 35,979 views and 25,804 views, respectively, as of 2012/2013. GlaxoSmithKline’s Youtube channel includes videos that show their TV advertisements, employee experiences, and pharmaceutical efforts. Johnson & Johnson has garnered some of the highest number of retweets, with 6.3 retweets per tweet. The company has at least three twitter accounts with their news account followed by 98.8 thousand followers as of March 2015.

Johnson & Johnson and GlaxoSmithKline have been ranked among the top pharmaceutical companies by the IMS Health Social Media Engagement Index in 2014, reaching scores of 70 and 25, respectively. This study found that only 10 of the top 50 pharmaceutical companies used Twitter, Youtube, and Facebook to communicate with consumers. The use of social media in the pharmaceutical industry has increased at a slower rate than other industries, mostly due to regulatory risks. Since then, the FDA has provided a regulatory guideline for the pharma industry, while other companies have started to publish their own guidelines. As of 2013, the biotechnology and pharmaceutical industry had 264 recruiters that were considered power users using LinkedIn, Twitter, and Facebook, compared to the 3,249 recruiters in the information technology industry.

Average number of views per YouTube post of selected top pharma companies in 2012 and 2013

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Release date

January 2014



Survey time period

2012 and 2013

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